The Selbert Perkins Design team had collaborated with HKS architects before on Dallas' AT&T Stadium, but this project was decidedly different. They found a very cool solution to a monumental design challenge in Minnesota.
An observation deck attraction wasn't part of the plan for The US Bank Tower in Los Angeles when it was built, so, visitors must take two separate banks of elevators to reach the top. The goal was for Stimulant to make the transfer fun and create anticipation without spoiling the view.
By Lee H. Skolnick, FAIA,with editorial assistance from Judy Vannais
Creative Destruction Part 04: A Curious Stepchild of Inbound Marketing
Walk through the lobby of most buildings today and invariably you will pass a large media wall of some kind. Flowing across these screens in high-key colors are looping marketing messages or media art, likely inspired by a C-level executive who exhorts the design team to replicate one they saw elsewhere.
For the third year, Communication+Place has featured the latest peer-reviewed experiential design research innovation coming from leading global academic institutions.
The centerpiece of the entry to Main Street is a 15-foot touchscreen wall where employees and visitors can tap icons representing cars, shoes, handbags, and other goods, then see how many items were sold in that category in the past few hours or days.
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Research professor Kate Canales believes design is crucial to disrupting higher education, and the timing has never been better.
Pantone describes it as a "reassuring . . . life-affirming color." It also looks like the nuclear isotope in The Simpsons.