Holly Robbins

Holly Robbins is a Partner in the studio This is Folly in Minneapolis
Minneapolis, Minnesota

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Holly Robbins is a partner and creative director at This Is Folly, an award-winning creative firm in Minneapolis.

Holly Robbins has over 20 years of graphic design and art/creative director experience. She has experience in identity development, food packaging, owned brand packaging, seasonal retail campaigns, retail signing programs, environment design, print collateral, way finding and signage and more. Award-winning. Certified ISSP-SA (International Society of Sustainability, Sustainability Associate).

Holly Robbins co-founded the MCAD Master of Arts in Sustainable Design program and developed and teaches the core sustainable design courses, thesis course and thesis advising. MCAD's robust online program attracts students from around the country and around the world. Unlike many online programs, MCAD has small cohorts and high instructor involvement.

Her specialties include:

  • Sustainable Design
  • Sustainable Graphic Design
  • Sustainable Design Teaching (helped found a Masters of Arts degree program at the Minneapolis College of Art and Design)
  • Graphic Design
  • Logos
  • Signing
  • Signage
  • Retail Environments


Holly Robbins is a member of the International Society of Sustainable Professionals (ISSP) and a certified ISSP-SA.

Holly's biggest passion after design is all things epicurean. She has an affinity for mechanical things and tools. Holly finds typesetting relaxing.

She says "Cheese, please."  (And, yes, she's from Wisconsin.)

Holly Robbins has an irritatingly deep memory for geeky facts, but no short term memory whatsoever.

She enjoys the lack of mobile reception at the lake in the north woods.

Holly Robbins reads War and Peace AND Crime and Punishment (they are better than you'd think). She is allergic to peanut butter and possesses no ability to recognize faces.

She enjoys getting  lost in countries where she doesn'tknow the language.

Doesn't believe in astrology, but finds that she is a water baby just as her Pisces sign would suggest.

Connect with Holly Robbins on LinkedIn.

See her work  at This is Folly.

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