The Avery Dennison corporate offices at 207 Goode Avenue, often referred to as 207, in Glendale, California were designed to be a modern workspace reflective of the company’s innovative spirit and collaborative, global culture. To ensure the fifth and sixth floors of a new space in a LEED Gold building showcased Avery Dennison’s culture, the team sought the expertise of HOK, a global design, architecture, engineering and planning firm that specializes in transforming spaces.
Avery Dennison wanted to create an open, technology-focused environment and give the space a visual makeover that would inspire teamwork and creativity. HOK designed shared spaces, including break-out areas, a café and an amphitheater for larger occasions in the 45,000 square foot space. For the interior design, they took a page from the Avery Dennison portfolio and decorated the new office’s walls and windows with large-format images of products and graphics created with Avery Dennison vinyl films.
“It was important that corporate identity was front and center,” said Clay Pendergrast, director of interiors for HOK. “We utilized the Avery Dennison digital library to ensure there was a consistent presence representing the company’s history, culture and diverse products throughout the building.”
With the help of HOK’s vision and Avery Dennison vinyl, the company was able to draw inspiration from within, and use the industry’s top graphics films to transform 207’s interior space from bland to brand.