Producing alluring design coupled with concise and easy to understand design specification is Herm Medina's specialty. Sparking the imagination, collaborating creatively, communicating clearly and generating systematically planned design to maximize ROI are the central pillars of Herm's design philosophy.

For nearly 25 years Herm Medina has been planning, designing and managing the implementation of high-profile signage projects in numerous fields such as education, retail, entertainment, gaming, medical, transportation and corporate spaces. He uses his artistic spirit and analytical mind to bridge the gap between concept and reality. Years of real-world experience in design and fabrication have formed Herm Medina's ability to keep projects on time and within budget, without sacrificing aesthetic vision.

Herm is currently the Design Director for YESCO Custom Electric Signs in Denver, Colorado. He is responsible for guiding an energetic team of designers who create and develop hundreds of projects annually. His leadership style fosters creative and strategic design thinking, while relentlessly seeking to produce design solutions that are sensible, imaginative and captivating.

Connect with Herm Medina on LinkedIn.

See his work at YESCO.