Harbinger Sign (Jacksonville, Fla.) has created Harbinger Innovation Group ("hi.") to assist clients with brand strategy.
"'hi." gives brands the ability to listen to the marketplace and interact directly with their consumer--taking brand strategy beyond the signpost and carrying on a dialogue with their consumer," says Steve Williams, Harbinger's chief executive officer. "This innovative approach to brand strategy will grow our clients' brands into the future through interactive and experiential designs, social media strategies, digital interfaces, and traditional mediums of communication."
Harbinger also recently announced a reorganization of its executive team, naming Roger Williams as chairman, Steve Williams as chief executive officer, Tim O'Donnell as president and chief operating officer, and Anthony Ottrando as executive vice president. In addition, Harbinger appointed Mike Lev as vice president of operations and Sherry Bishop as vice president of finance.