
Harbinger (Jacksonville, Fla.) created identity signage for the new Moxie Kitchen + Cocktails restaurant in Jacksonville. Harbinger’s task was to translate the vision of the restaurant’s owners into iconic signage that represented the brand but did not interfere with the aesthetics of the architecture.
The Harbinger team created a sign that seems to float in mid-air, creating a haloed illumination, says Ed Killion, Vice President. It uses energy-efficient LED lights that have a shelf life of 10 years.