Photo of Jacksonville Jaguars identity

Harbinger (Jacksonville, Fla.) kicked off a rebranding effort for the Jacksonville Jaguars, which recently unveiled a new logo. The firm created new logo signage for the team’s locker room, transforming the new design into signage with front and back illumination and an acrylic push-through face, resulting in a 3-D look.

Dick’s Wings & Grill chose their new location at EverBank Field, home of the Jacksonville Jaguars, to roll out their new rebranding. Harbinger worked with Inko and SMG to place illuminated wall cabinets and concourse signs in strategic locations throughout the stadium, and a large, overhead 3D acrylic sign to welcome patrons to the counter.

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