Hand to Hand

Merit Award

What could be more universal than the language of pointing hands? That was the premise of two separate “Hand to Hand” wayfinding/art installations, one staged in an old building in Madrid’s city center and the other held as part of Barcelona’s ExpoHogar, a biannual fair of interior design and decoration.

The client wanted to guide visitors through the two spaces in an engaging, unexpected fashion. The team of architect María de Ros and photographer Daniel Loewe created an international language with superscaled photo images of hands showing visitors the way. In Madrid, the placement of aluminum-framed panels set at an angle provided two surfaces for messaging. The images were printed on fire-safe polyester. 

Inside a much larger exposition space in Barcelona, the hand imagery was rendered in black and white, and the panels were configured in different ways to suit the space. In both instances, images of a flat hand signaled visitors to stop and read the information.

Jury Comments: 

“Simple, powerful, functional, and with emotional quality.” 

“Excellent use of materials and ingenuity to create a strong and powerful message.”

Design Firm: 

María de Ros, Daniel Loewe



Location City: 

Madrid, Barcelona

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

AZAphoto (Madrid); Hassel & Gretel, Xavier Pascual (Barcelona)

Design Team: 

María de Ros (architect), Daniel Loewe (photographer)





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