Grand Central Terminal, the landmark Beaux Arts transportation hub in the heart of New York City, was undergoing a $175 million renovation to clean and restore the building. Envisioned to be more than a railway station, the terminal houses more than 100 new retail stores and restaurants. To create a sense of excitement and anticipation about the restoration program, Two Twelve designed a system that expresses near completion of construction and gave pedestrians a sense of what was to come. The barricades erected during the construction informed commuters about the conditions surrounding the renovation, as well as provided a medium for creative graphic presentations.
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Design Team:
Ann Harakawa (Principal in Charge); Colleen Hall, Patricia Kelleher Consultant: Maira Kalman
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Mega Art
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