GNU Group (Lafayette, Calif.) designed an environmental graphic program for Plank in Oakland, Calif. Dramatic branding signage, super scale graphics, and themed sculptural elements transform the Pavilion Building in the heart of Jack London Square into an innovative recreation, dining, and entertainment center.
Responding to San Francisco's stratospheric real estate prices, Oakland is responding with a wave of new projects, civic improvements, a welcoming attitude, and exciting lifestyle improvements. Plank is among those improvements, and includes spaces for a brewpub with outdoor beer garden, bowling lanes, music venue, game arcade, and bocce courts.
Plank is scheduled to open in the fall.