GKD-USA (Cambridge, MD) manufactured and installed 6,000 sq. ft. of its Mediamesh woven metal fabric to the façade of the Port Authority Bus Terminal, located in midtown Manhattan between 40th and 42nd streets near Times Square. The terminal now boasts the world’s largest transparent media façade.
Besides offering advertising revenue potential, the structure covers the building’s 1970s-era steel overlay, which earned it the unflattering designation as one of the 10 ugliest buildings in the world by VirtualTourist.com. Because the mesh is transparent, natural light and views to the exterior are not obstructed to occupants inside the building.
The mesh overlay is comprised of 16 panels containing 1.325 million LED diodes. The installation creates two surfaces for simultaneous, separate, or continuous messaging at very high resolution. More than 265,000 pixels, arranged approximately 2 in. apart vertically and 1.5 in. horizontally, ensure daylight legibility and video compatibility. Because the mesh is breathable, says GKS, the free movement of air within the parking structure is not blocked, eliminating the energy and cost needed to run mechanical equipment to control emissions.