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RUSSELLPROJECT CONSULTING: Making Creative Work
Hi, I'm Gina Russell. I provide thoughtful, achievable solutions to the challenges facing creative business owners. Their focus is making great work, mine is HOW the work gets made.
With my diverse background as a designer (Pentagram, Chermayeff & Geismar), leader of creative teams (Clinique Creative Operations), client liaison and small agency founder (Service Station Design), I have experienced the design process from many perspectives. Creatives trust me because I understand them.
I know that, in creative environments, the best way to connect dots is not always a straight line. My solutions are designed to provide freedom for innovation while meeting business goals. Clients find that working with me is enjoyable and leads to significant, sustainable results.
• A place where people like to work
• Simple processes that don’t stifle creative freedom
• Great client relations
• Controlled scope creep
• Strong, collaborative teams
• Helpful technology and tools
• Flexible systems for easy scalability and trauma-free change
• Design and production studios
• Creative agencies
• In-house creative departments
• Overland Entertainment
• Pen to Press
• Thought Forward Design
• Sachs Insights
• Unified Field Interactive Design
SUBJECT MATTER EXPERTISE
• 360° advertising campaigns
• Product launches
• Visual merchandising
• Exhibits and interactives
• Signage and environmental graphics
• Event production
• Print collateral
“Gina works miracles! She is brilliant and has amazing insights to address process, communications and workflow in design and technology firms.
Gina has made a profound, and I mean profound, difference at Unified Field. In less than 3 months she identified, analyzed and implemented processes to improve communications and increase efficiencies. She provided well-crafted and responsive solutions for both immediate and long-term results. The benefits have been a direct hit for our firm and our clients.”
— Marla Supnick, President, Unified Field Interactive Design