Gina Russell

Gina Russell
New York, NY

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RUSSELLPROJECT CONSULTING: Making Creative Work

Hi, I'm Gina Russell. I provide thoughtful, achievable solutions to the challenges facing creative business owners. Their focus is making great work, mine is HOW the work gets made.

With my diverse background as a designer (Pentagram, Chermayeff & Geismar), leader of creative teams (Clinique Creative Operations), client liaison and small agency founder (Service Station Design), I have experienced the design process from many perspectives. Creatives trust me because I understand them.

I know that, in creative environments, the best way to connect dots is not always a straight line. My solutions are designed to provide freedom for innovation while meeting business goals. Clients find that working with me is enjoyable and leads to significant, sustainable results.

RESULTS
• A place where people like to work
• Simple processes that don’t stifle creative freedom
• Great client relations
• Controlled scope creep
• Strong, collaborative teams
• Helpful technology and tools
• Flexible systems for easy scalability and trauma-free change

TYPICAL CLIENTS
• Design and production studios
• Creative agencies
• Startups
• In-house creative departments

RECENT CLIENTS
• Overland Entertainment
• Pen to Press
• Thought Forward Design
• Sachs Insights
• Unified Field Interactive Design

SUBJECT MATTER EXPERTISE
• 360° advertising campaigns
• Product launches
• Branding
• Visual merchandising
• Packaging
• Exhibits and interactives
• Signage and environmental graphics
• Event production
• Print collateral

“Gina works miracles! She is brilliant and has amazing insights to address process, communications and workflow in design and technology firms.

Gina has made a profound, and I mean profound, difference at Unified Field. In less than 3 months she identified, analyzed and implemented processes to improve communications and increase efficiencies. She provided well-crafted and responsive solutions for both immediate and long-term results. The benefits have been a direct hit for our firm and our clients.”

— Marla Supnick, President, Unified Field Interactive Design

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