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"My career path has been dedicated to the design of products and environments both education and retail oriented with a key focus on creating notable experiences that get people charged up and engaged. I am passionate about being on top of technology, integrating it into designs that take some of the complexities out of life. Educating people about how to make the world a better place, generating some smiles along the way."
At Two West, George serves as the Director of In-Store Experiences. There, it is his duty to:
• Educate clients and internal team members through subject matter expertise by leveraging research, history, trends and current day merchandising and retail curation.
• Design and develop retail fixture components and retail spaces that augment the customer experience.
• Unite inter-departments of client brands with the end goal of developing and executing the most engaging in-store experience for the shopper.
• Lead collaboration with inner agency resources to create a seamless brand experience while in-store.
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