Gensler's Brand Design for Paul Hastings NYC Law Office

Paul Hastings, Gensler Brand Design

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program. Video projections subtly display real-time media and messaging on the veneered reception wall and communal area display screens, while a diverse, yet cohesive graphic pattern appears with the firm’s refined brand palette across surfaces and signage throughout the space.

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