An international financial institution wanted its newly relocated headquarters to inspire employees and create a culture unique to its New York locale. Gensler's (New York) integrated interior and brand design team helped realize an energetic, nimble new U.S. home base for their client.
New York City boroughs served as the thematic thread that unified the space and its divisions, alongside the judicious use of the company's orange brand identity color. Gensler commissioned four visual artists who interpreted and illustrated the city's neighborhoods throughout the workspaces, collaboration areas and café.
A series of two and three-dimensional feature walls on each floor were designed to address distinct business operations and services. The holistic graphics program was rounded out with a fresh, comprehensive signage program.
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