GableSigns (Baltimore) has changed its name to Gable, a visual solutions company. The new name reflects the company’s growth and transformation to a broader range of products, services and solutions for visual communications in the built world.
Paul Gable, founder, president and CEO of the company, says its original name no longer best represents the company Gable is today. As clients’ needs have changed and new technologies have emerged, Gable has provided not only architectural signage and displays, but has become a digital technology company that works with clients throughout the United States on projects such as Detroit's Cobo Center, Simon Property Group projects across the U.S., Tampa International Airport, the Georgia Convention Center in Atlanta, Johns Hopkins Bloomberg School of Public Health in Baltimore, Macy’s Herald Square in New York, JACK Entertainment throughout the Midwest, Verizon Destination stores in the U.S. and UNIQLO locations in the U.S.
Gable also attributes his company's growth to its ability to help clients attract, connect and engage people through effective visual solutions in the built world. "We have gained the trust of Fortune 500 companies and large, global brands like Starbucks, the United States Postal Service and Universal Studios," he notes. "Leading companies in industries such as national retailers, real estate development, convention centers, entertainment and higher education also rely on us for their national and global capabilities, which currently includes a worldwide rebranding program that is shipping to 37 countries."
“Our new direction is simple and clear,” Gable says. "We’re combining our 36 years of creativity and craftsmanship in the traditional sign industry with the new era of advanced digital technology and visual communications for the built world.”
A new brand mark establishes the company’s new vision for the visual communications industry, and emphasizes its unparalleled dedication to providing world-class visual solutions through digital displays, media and audiovisual; signs and architectural elements; and LED lighting systems. With the adoption of a new name, tagline and logo, the rebrand is the positive outcome of the company’s broadening footprint in the United States, increased recognition and unprecedented growth due to its integration of an array of end-to-end visual solutions. Additionally, Gable offers design, engineering, fabrication, implementation, service and support to its customers.
The rebrand brings all of the company’s products and services together under one brand as Gable, a visual solutions company. With its new brand, Gable is best positioned to communicate its value as a consultative partner that provides comprehensive capabilities, a culture of creativity and forward thinking.
Gable was founded in 1980 by Paul Gable and has delivered innovative visual solutions for more than three decades, growing into a technology company under its original name, GableSigns. In recent years, the company introduced brands for its digital display (under the name GableVision) and energy-efficient lighting offerings.
“Digital displays, AV, media, signs and lighting solutions. They are often viewed as separate industries; we consider them inseparable.” Gable said. “This change is a logical step in our growth and gives us an umbrella under which we can grow in the visual communications industry. We have grown beyond the traditional signage company we started as. This rebranding represents an important step to better communicate our value proposition.”