NEW YORK—The final event of 2018 New York Digital Signage Week,SEGD’s eighth-annual digital experiential design gathering, Xlab, will be held in Brooklyn for the first time—at the BRIC arts and media center. This year’s theme, “The Future of Storytelling for Place,” will focus on the design practitioners, visionaries, methodologies and technologies bringing immersive and interactive storytelling to life.
“It’s no longer just about using tech for the sake of tech; it’s how we use technology to capture insights and better understand one another,” explains Justin Molloy, SEGD’s director of education. “Looking toward the future and gaining an understanding of how we connect with each other on a human level can shape a vision for storytelling that allows for us to connect with others and create meaningful places using digital tools that were not previously available.”
An Xlab attendee favorite, the two-day event will feature optional tours throughout New York City on Thursday, November 1, allowing participants to visit local experiential design studios and projects, followed by an evening mixer hosted by SEGD’s New York Chapter. (Tour and mixer details will be announced in September.)
On Friday, November 2, the group will assemble for sessions and dialogues that dive deeply into what will shape the experiential spaces of tomorrow.
The sessions will feature leading designers, technologists and thinkers, including:
- Tom Beck,SoDA
- Noa Dolberg& Ariel Efron, Gallagher & Associates
- Tina Rosenbaum,SET
- Lillian Preston,Bluecadet
- David Schwarz,HUSH Studios
- Abigail Honor,Lorem Ipsum Corp.
- Tammuz Dubnov,Zuzor
- Lemke Meijer,Gagarin
- Ricardo Prada,Google UX
- Amy Blackman,A Hundred Years
- Jason Bruges,Jason Bruges Studio
- Refik Anadol,Refik Anadol Studio
And, for the second year, the closing keynote of the 2018 SEGD Xlab event will be the recipient of the 2018 SEGD Global Design Awards’Best of Show Award: Refik Anadol (Refik Anadol Studio) for “Archive Dreaming.”
“You’ll hear from thought leaders who service the institutional and museum world, and firms that are pushing the boundaries of consumer-facing storytelling at this year’s Xlab event,” says Clive Roux, SEGD’s CEO. "The 2018 lineup will give the audience a clear picture of what the cutting edge of experiential graphic design looks like."
For more information on the program or speakers, or to register for 2018 SEGD Xlab, visit SEGD.org.2018 SEGD Xlab will be held on November 2, 2018 at BRIC, 647 Fulton Street, Brooklyn, N.Y., 11217.
2018 SEGD Xlab is presented by DCL and NEC.
