If you missed this presentation at the November Conference, now's your chance!
In Spring 2020 amidst the onset of COVID-19, the Southeastern Pennsylvania Transportation Authority (SEPTA) set out to improve navigability and increase future ridership of its rail transit network. The solution—a comprehensive overhaul of their rail transit network’s branding and wayfinding—prioritized community input with a focus on those with limited English proficiency and accessibility challenges.
Join SEGD Philly alongside Anna Crider of Entro and Lex Powers of SEPTA as they discuss the process and decision-making behind these monumental changes for Philly's transit system. This event will be hosted on Wednesday, January 26th at 5:30pm. Join us in-person at the Center for Architecture + Design, 1218 Arch Street in Philadelphia, or virtual via zoom. We look forward to seeing you there!
For more information on this project: https://segd.org/philly-transit-new-wayfinding-master-plan