Frost*collective's work continues with Charter Hall, one of Australia's largest managers of office, retail, and industrial properties, as more than 300 Charter Hall team members recently moved into new headquarters at 1 Martin Place, Sydney, in the heart of the city's Central Business District.
The Charter Hall staff now work across two levels in the a new Activity Based Workspace, designed by BVN architects. With this move, Charter Hall employees were inducted into this new way of working, part of a larger employee engagement piece.
Urbanite, Frost*collective's environmental design practice, was commissioned to highlight Charter Hall’s sleek, sophisticated, and "edgy" personality through environmental graphics and signage. The team was briefed to build on BVN’s "industrial sophistication" scheme, drawing on a range of materials and graphics to enliven the space and provide a unique sense of place.
Urbanite used the vernacular of the Charter Hall logo as a foundation for the graphic approach, to connect all touch points. A grid was developed around the idea of multiples, reflecting a diverse workforce that brings the right mix of ingredients to Charter Hall. Underpinning these multiple elements is a grid created from the forms of the brand mark.
The grid and facets were explored across ceiling frescoes, stair features, wall installations, and other elements designed to activate rooms. They included a reception area lighting installation developed in partnership with Arup to create a sculptural point of interest and interpretation of the brand identity.