Frost*collective has announced a repositioning of the business that will elevate the agency’s strategic competence with the addition of Pivot, a strategic innovation consultancy. Pivot specializes in transformative business consulting, adding to the agency’s foundational expertise in brand strategy, brand design, digital solutions and urban environments. The addition consolidates and extends Frost*collective’s service proposition, retaining human-centered design at its core.
The Pivot team is led by Lisa Hagan, Head of Strategy, Dreu Harrison, Director of Strategic Innovation and Clarissa Mattingly, Director of Client Services. The team originally hails from Accenture Strategy’s Second Road. Each brings rich expertise in business consulting, including organizational strategy, innovation, culture, and capability building.
Vince Frost, CEO of Frost*collective says the market’s fast-evolving understanding of the value of design thinking and the application of human-centered design is exciting and should not be underestimated. The addition of Pivot to the Collective has been carefully timed and will strengthen the business’ position as a leading creative and strategic consultancy.
“We’re in an incredibly dynamic market that will continue to demand a series of astute responses from business,” commented Frost. “Clients can find it challenging to deliver great experience and remain relevant to customer’s lives. They are looking for new ways to achieve this quickly at the right cost and often they don’t have all the right ingredients to pull that together.”
The last 12 months saw Frost*collective become the leading independent, strategic communications agency in Australia. Established in 2003, the agency became Frost*collective in 2014. In late 2016, it launched Nest:VR to bring to life virtual and augmented reality experiences, and earlier this year launched ‘mindful packaging’ division, Jack. These two new businesses sit beside the established pillars of Frost*Design, (brand strategy, design and communications) Urbanite (branded environments) and Nest (full service digital).
In the words of Vince Frost, “At Frost*collective, we exist to design a better world, where strategy, innovation and creative collaboration all play a leading role to deliver effective and measurable design. With the addition of Pivot, we are able to partner across the breadth of a business eco-system, helping organisations achieve genuine value creation.”
For more information visit Frost*collective.