Frost's (Sydney) Urbanite team created environmental graphics and signage for the newly refurbished Westfield Miranda shopping center in Sydney.
The Frost Urbanite team developed a wayfinding strategy and designed signage and environmental graphics for the retail center's six car parks. Each of the car parks was assigned a color to aid in wayfinding, then the colors were developed into unique thematic patterns representing an attribute of Miranda/Shire lifestyle. Patterns and colors were applied in super-graphic style to walls, ceilings, and entries to animate the car parks and providing wayfinding cues. The graphics were strategically focused around key architectural features, entries, and walkways as a way to attract attention across the large-scale car parks and draw people into the retail center through intuitive wayfinding.
In addition, messaging was incorporated into the new super-graphics in Westfield’s brand-style to remain cohesive to the Westfield overall look and feel. In addition to the environmental graphics work, the Frost Urbanite team also completed a communications pack explaining the changes to consumers from the previous free-parking system to a new paid, time-limited system.