Frost* Urbanite Breaks Boundaries for Westpac

Westpac wayfinding and signage by Urbanite/Frost*

Urbanite, the branded environments studio of Frost*Collective (Sydney), designed signage, wayfinding, graphics and placemaking elements for  Westpac Group, an initial tenant in the new Barangaroo development on Sydney's foreshore.

The project scope included the bank's 28-floor headquarters, including all workplace floors (each measuring 2300sqm), a wellness center, atrium and specialty areas. In collaboration with interior design firm Geyer and to complement the design intent of architects Rogers Stirk Harbour + Partners, Urbanite developed a conceptual approach built around the notion of "Boundless," representing Westpac’s organizational and project aspirations and providing core drivers for signage and graphic forms.

In one of the largest activity-based workplace floor plates in Sydney, Urbanite identified key user spaces to create memorable and unique tactile signage, graphics and placemaking solutions directly integrated into architectural materials and design features. Features such as a 23m-long concrete-rendered graphic pattern strengthen the user experience by assisting orientation and wayfinding.

Urbanite’s sophisticated response added much more than wayfinding to the space by creating large, innovative and mindful pieces of branded storytelling, increasing staff engagement and allowing the brand to resonate with subtlety. See more of the project.

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