Frost* Design acquired award-winning digital shop The Nest

Images of posters for Feeding the 5000

Frost* Design (Sydney) is set to become the Frost* Group, having recently acquired award-winning digital shop The Nest. Recently named one of the “Top Ten Forces & Faces in Australian Design” by the respected national magazine Design Quarterly, The Nest was founded in 2010 and offers services across digital design and development, strategy, social media campaigns, content marketing, digital publishing, and video production.

Recently OzHarvest and the UN celebrated the imperfect and unwanted at Sydney’s first Feeding the 5000 event, a giant free hot lunch for 5,000 people. Everything served was made using still fresh, but cosmetically flawed ingredients that had been saved from farms, manufacturers, and retailers. Frost* designed a high-profile campaign to promote the event and its central messages by personifying produce and turning the ugly into the hero. The firm developed a series of 30 different posters, banners, and flags that use wordplay to draw quirky reference to images of (amusingly) deformed fruit and veg.

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