Frost* Design (Surry Hills, Australia) was part of the design team for the award-winning Central Park development in Sydney. Frost’s long-standing clients Frasers Property and Sekisui House Australia won the marketing award in the 2012 Urban Development Institute of Australia's National Awards for Excellence. The prestigious accolade was for their work to market the huge Central Park development. The innovative marketing campaign includes a promotional brochure, interactive website, EDM, social media, and a display pavilion, which was an important element for the win, with the judges remarking "the impressive Central Park Display Pavilion cemented Frasers' capacity to deliver on project of this scale." Frost, who also created the brand strategy and identity for Central Park, is currently working with Frasers Property on another stage of the development.