Formation Sets Sights on its Second Decade

Formation Sets Sights on Next 10 years

from Philip LeBlanc, Founder and President of Formation

Formation (Houston) completes its tenth year as a design office this month. As Formation’s founding principal and President, I am most proud of the assembly of our amazing team of strategists, designers, and creative professionals who collectively share in the belief that meaningful research informs thoughtful design solutions. As a team, we are entering our second decade of practice with optimism and enthusiasm.

Design Excellence

We have built a diverse portfolio of work in our first decade. From large-scale planning and implementation projects for nationally-recognized institutions to identity development for local brands, our work is shaping and improving outcomes across the country. The variety of our work fuels our creativity and showcases our ability to come into any situation and find appropriate solutions.

We helped the Houston Zoo revive and rebrand a mid-century landmark, the Central Concessions building at Duck Lake, as a unique and inspiring public space now known as Cypress Circle. The project team retained the historical value of the original structure while infusing a contemporary design to better reflect the customer experience and drive increases in revenue.

Over the years we have worked with nonprofit organizations like The Cynthia Woods Mitchell Pavilion to design a new signage and wayfinding system for the most popular amphitheater in the world. We partnered with the Cunae International School to develop a new identity system including graphics for key brand touchpoints.

We recently completed an expansion of our award-winning 2010 wayfinding master plan at Nationwide Children’s Hospital.The end result effectively doubles the size of the hospital’s main campus. Our master plan expansion emphasizes the power of how our carefully curated wayfinding and spatial branding systems can scale with the same effectiveness and delight as the original implementation.

We’re currently engaged with a variety of exciting projects including University of Houston’s new basketball arena, the Fertitta Center; campus-wide improvements at Texas Children’s Hospital;supporting the expansion of Goode Company across the Houston area and an all-new design system for Nicklaus Children’s Hospital.

Engaging the Design Community

In 2016, we shared our expertise at several significant industry conferences and were fortunate to have our work recognized at the highest levels. Last June, our team was awarded an SEGD Global Design Award in the category of Strategy, Research, and Planningfor our research and assessment work at Texas Children’s Hospital.


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