Formation

Profile
Problem solving is achieved through critical, objective thinking, which results in solutions that are both aesthetically pleasing and functionally proficient. This approach provides a vantage point that addresses the user’s emotional and physical needs.

We understand, plan and design content within the context of the entire experience, managing outcomes, not features. We believe great design is the unifying thread to a great experience.

Formation has delivered thoughtful, award-winning, research-based design solutions for over ten years. Our clients in healthcare, hospitality, sports, administration, education and the arts utilize our expertise to shape their cultures, define expectations and create opportunities to connect with their audience.

Formation is a design office based out of Houston, Texas that relentlessly pursues solutions with a sense of purpose, adaptability and appropriate response. We accomplish this through a unique interplay of research, strategy and design.

Leadership, Philip LeBlanc
As founding member and President, Philip LeBlanc has more than 19 years of experience specializing in complex wayfinding environments that range from professional sports stadiums to large health care campuses, developing a deep knowledge of wayfinding for large, complex facilities.

Philip orchestrates visitor experience masterplans, wayfinding audits and comprehensive updates of destination nomenclature. He has established himself as a trusted advisor in the field and has served as the Houston Regional Representative of the Society for Experiential Graphic Design (SEGD)

Leadership, Daren Guillory
As Principal and Design Director, Daren Guillory has more than 15 years of experience specializing in branding, corporate identity, illustration, user-interface design and user-experience design. 

Daren establishes a design vision for projects and the creation and implementation of conceptual and thematic elements that result in a unified aesthetic, while working with a team to explore, produce and implement these ideas.

Leadership, Tyler Swanner
As Creative Director of Formation, Tyler creates unique concepts for the built environment, integrated experiences for retail and visionary concepts for experience in large, complex facilities. He leads a team of designers, artists, and specialists to discover simple solutions to complex problems. Tyler plays a vital role in the process of every project.

Formation has had the distinct pleasure of being published in the industry’s leading publications, including Graphis, HOW Design, Print, AIGA 365, Logo Lounge and Communication Arts and is consistently selected for awards in numerous exhibitions and juried award shows.

Contact Philip LeBlanc or call 281-719-8026 for more information.
 

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SEGD Articles Featuring Formation

Image from Texas Children's Hospital
Human-Focused Wayfinding Strategy at Texas Children's Hospital

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