FocusEGD (Dallas) and Harbinger (Jacksonville, Fla.) collaborated on signage for Uptown at The Crescent, a unique community of office, retail, fine dining and a luxury hotel in “the most iconic building in Dallas.”

FocusEGD has been part of the visioning process for the development since 2012, providing design insight for the wayfinding, signage and identity graphics as well as coordinating implementation with the renovation and construction. Due to a recent surge in growth in the Uptown Dallas neighborhood, the 30-year-old landmark has undergone dramatic renovations. Recently The Crescent unveiled its new monument identity; other renovations and signage installation projects are ongoing.

Reflecting the timeless quality sought by the property developer, the signage system incorporates polished stainless steel, laminated glass with porcelain frit patterns, a glass-face pylon sign, illuminated directories, ground directional signs and illuminated wall signs.