Nick Bannikoff and Carlo Giannasca recently spoke to InDesignLive.com about why they’re on a mission to build a strong community of experiential designers in Australia. Earlier this year, Nick Bannikoff, design manager at BrandCulture and Carlo Giannasca, head of environments at Urbanite announced they were bringing SEGD to Sydney through their local chapter. They chatted candidly about the rise of experiential graphic design and how the blending of graphics, wayfinding and interior design can make for better branded spaces.

"The experiential graphic design community is probably larger than we think it is here in Australia. We have interior, graphic, wayfinding and experiential designers, architects and fabricators, but we’ve also got exhibition, event and set designers—we could all benefit from collaborating more," says Banikoff.

"There’s also an opportunity to really elevate our profession, because experiential graphic design is very important to the outcome of built projects. What we do is just as valid as what an architect or interior designer does—we are part of the puzzle that brings successful urban projects into being. That should be celebrated," remarks Giannasca.

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