Finding Innovation at the 2016 SEGD Conference Experience Seattle

What does Innovation look like? Seattle is a hotbed for new ideas, new technologies and forward thinking. And the 2016 SEGD Conference: Experience Seattleis your source for a huge dose of Innovation—from an inside look at the Boeing Dreamliner with PJ Wilcynski to Innovating for People with fashion designer Luly Yang and Innovating Cities in SEGD’s new Design Thinking workshop.

Innovation is more than a buzzword in Seattle. It’s a stated goal and philosophy for a city that has grown from log town to global technology and innovation hub by embracing creativity. Mayor Edward B. Murray says Innovation means “…having the energy, courage and initiative to generate new solutions to experiment with and see what's truly possible.”

Sounds like a good working definition, and the 2016 SEGD Conference: Experience Seattle (June 9-11) will provide a huge dose of Innovation with sessions focused on innovating products, technology, cities and user experiences. Here are just a few of the Innovation sessions you’ll enjoy at the conference:

FROM LOG TOWN TO TECH TOWN (Thursday, June 9)

Leonard Garfield, Executive Director of the Museum of History and Industry Seattle, will set the tone for three days of Innovation as he tells the Emerald City’s unique Innovation story—from log town to globally connected hub for tech startups and bio-tech innovation. 

FORWARD THINKING: SEATTLE EGD (Thursday, June 9)

Paula Rees,Foreseer (formerly Maestri) will set the context for Innovation in Experiential Graphic Design. She’ll take us on a guided tour of Seattle’s rich legacy of communication design, art and placemaking in the built environment.

PROJECT TOURS (Thursday, June 9)

SEGD’s signature project toursare your chance to get out of the conference hotel and into the city. The tours present a great opportunity to see Innovation first-hand and talk with project leaders who made it happen. Seattle tours include the Boeing Dreamliner Gallery Experience, the Space Needle and its innovative new digital experience, the Museum of History and Industry and the Gates Foundation Visitor Center, among other destinations. (Psst: Register early to get your choice of tours; they fill up fast!)

NEXPO: INNOVATION IN ACTION (Friday, June 10)

NEXPO has become the hub of the SEGD Conference and the place to meet colleagues, industry partners and other potential collaborators. It’s a showcase for companies to present their latest products, technologies and processes—and fertile ground for Innovation.

THE EXPERIENTIAL LAB (Friday, June 10)

with Joshua Waltonand James Tichenor, Microsoft

Joshua and James are no strangers to innovation. Their work has led them across the country as a creative duo, planting innovative, surprising and experientially defining environments. Now based in Seattle at Microsoft, their work continues to redefine how human interaction and experiences will transition from the lab to our projects, places and communities.

DESIGN THINKING: INNOVATION FOR CITIES (Saturday, June 11)

Design Thinking is more than a buzzword today. It’s become a core philosophy embraced by businesses, governments and educators—and the driving force behind Innovation in business, entertainment, the non-profit world and government. The 2016 SEGD Conference will include SEGD’s inaugural Design Thinking workshop. Nils Wiberg, interactive artist and interaction designer at the award-winning Reykjavík-based firm Gagarin, will lay the foundation for innovation in cities!

INNOVATING FOR PEOPLE: MAKING EXPERIENCES HUMAN AGAIN (Saturday, June 11)

Our Innovation panel includes Andrea Weatherhead, Weatherhead Experience Design; Kelly Franznick,Chief Experience Officer and Co-Founder of Blink UX; and fashion designer Luly Yang, Luly Yang Couture. From museum installations to screens and displays to high fashion, we can never forget that design is for people. How can we learn from the outer limits of design and make all experience scales and touchpoints human again?

FROM PRODUCTS TO EXPERIENCES: A LEGACY OF INNOVATION (Saturday, June 11)

PJ Wilcynski knows about Innovation. As Associate Technical Fellow supporting all commercial airplane programs and as Payloads Chief Architect focused primarily on the development of the 777X interior architecture and features, Wilcynski has seen his home-town company deliver innovation from the airport to the moon. As he will show us, Innovation and Design at Boeing goes far beyond airframes and wings. Boeing has long championed the experience of air travel and anyone who has traveled on a Dreamliner airplane has experienced what the coming decades of air travel will bring.

Come see what Innovation is about at the 2016 SEGD Conference: Experience Seattle!

Don’t miss out on lower registration rates…. Register by April 30!

 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2021 Present Yourself
2021 SEGD Academic Summit Philadelphia
2021 Wayfinding and Placemaking