Finding the Aesthetic: Balancing Purpose with Story

Finding the Aesthetic: Balancing Purpose with Story
Wednesday, August 25, 2021 - 12:00pm to 1:00pm


During this virtual session we will unpack our discovery and design process and examine how balancing purpose with story helps us create the aesthetic for a media experience. Prioritizing an understanding of the target audience, the spatial environment, and the tone and tenor of the message, the philosophy that underlies our creative approach is based on the careful consideration of scale—both physical and conceptual—in every media experience we produce.

Presented by Relative Scale:a creative agency that partners with brands and institutions to deliver bespoke media experiences.


Wednesday, August 25
12 - 1 pm (ET)
Virtual event
Free for Design Students + Members



Contact your chapter chairs, Emma, Allison and Elizabethwith any questions or to get on our mailing list.


SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.

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