Multimedia

Bright colors and crisp images are employed throughout, with some tonal and content variation in the sub-brand products.
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This leads into the ageLOC and Nu Skin product areas—two of the company’s skincare lines—equipped with 11 interactive wall screens and three tablets extolling the benefits of each product in manageable depth.
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Potential business partners can learn about the company's history and get a feel for products. (image: interactive timeline wall and seating area)
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Nu Skin's flagship experience center in Shenzhen, China. (image: storefront)
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Visitors come off the street into a reception area with colorful LED curtain.
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The metaphor of rippling water and the "Fountain of You" extends throughout. (image: undulating exterior signage)
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In the Pharmanex zone, the SLD team has expertly created a light, bright and inviting space using wall fixtures stacked with light box fixtures, raw botanical ingredients and digital interactives. (image: gallery-like retail space)
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The body scanning experience is flanked by interactive screens (image: body scanning niche with tech graphics)
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SLD Brings the “Fountain of You” to Shenzhen (image: lobby)
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NuSkin Award Submission
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Paige Hudson is a Creative Director at Second Story Interactive Studio in Portland, OR
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JOBS image
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JOBS image
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JOBS image
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Lorenc+Yoo Design Complete Lucerne Town Project (image: angelic sculptures)
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Ozora Onuki
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Michael Gericke, Pentagram
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Rob Jarvis, Artistic Identity
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JOBS image
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Cornell Tech Bloomberg Center signage (image: overhead identity on facade of building)
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Cornell Tech (image: campus landscaping by night with lit column)
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Cornell Tech (image: stainless steel column with map)
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Cornell Tech (image: stainless steel wayfinding totem)
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Cornell Tech (image: people use stainless steel wayfinding totem)
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Cornell Tech (image: stainless steel marker, emblazoned with school logo and name)
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Cornell Tech (image: composition of various views and details of the monument structure)
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Cornell Tech (image: large sculptural letter "C")
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Temporary site signage echoed the utilitarian brand language. Sign painters were commissioned to hand stencil the logo and an expressive graphic referencing the playful tessellation of domino tiles.
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Threshold signs were pre-cast and inset into the ground to signal the official entries into the park. These repeat throughout the length of the 5-acre site and reference the repeat of a domino tile. (image: set of four images of ground installations)
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Smaller low level signs were created which continued the industrial language and palette. (image: dog park signage)
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The larger family of signs were used for the recreational spaces in the park. Each area required a rule sign with large destination labels and specific activity instructions. (image: volleyball sign)
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‘Heads up’ style mapping was used for each directory monolith and each map was created specifically for each location and orientation. Maps were printed directly to the ‘H beam’ in a limited palette. (image: directory sign)
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As part of the design strategy, an industrial language of ‘H beams’ was used at varying sizes to unify the many sign types. Information monoliths were positioned at key points across the 5 acre site. (image: visitors use map signage)
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The park’s visual language were inspired by its namesake. A tree icon was made from the dot grid seen in domino tiles and paired with stencil typography inspired by type found in the factory. (image: logo in concrete wall)
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Embracing the site’s industrial heritage, the park repurposed elements from the factory including 80-foot high gantry cranes and large-scale syrup tanks that act as natural landmarks. (image: metal signage)
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Rostov-on-Don Platov International Airport (image: interactive allows visitors to look through a viewfinder at a moving painting)
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Rostov-on-Don Platov International Airport (image: interactive allows visitors to "try on" cossack garments)
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Rostov-on-Don Platov International Airport (image: large 360-degree screen in airport)
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Rostov-on-Don Platov International Airport  (image: large 360-degree screen in airport)
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A 360 immersive experience which follows a group of Cossacks from the early 1700s across the Russian Steppe. (image: large 360-degree screen in airport)
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The data collected was documented onto maps that were handed off to the neighborhood association to help them as they plan for Pioneer Square’s future.
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