The partnership combines Federal Heath's national signage fabrication and installation services network with ScreenScape's Internet-style networking and content sharing. Using ScreenScape’s software-as-a service platform, marketers can push their own digital promotions to screens mounted inside any number of venues with the simple click of a mouse.
"The potential for place-based media to lift sales and control mindshare at retail has created a strong demand for new customer engagement technologies," says Kevin Stotmeister, president and CEO of Federal Heath "The road to success in this competitive new digital arena is all about choosing the right technology and the right partner to deliver an effective and consistent brand experience in the specific locations where buying decisions are made.”
Federal Heath has been steadily advancing into the digital signage area and now introduces Ingage Digital under its Ingage Solutions brand. Through its new relationship with ScreenScape, Federal Heath now has access to a unique software platform that can power multiple digital signage networks simultaneously, adds Stotmeister.
“Federal Heath has more experience in deploying retail signage across a range of industries than any company in the United States,” says ScreenScape CEO Mark Hemphill. “We know how important effective project management is to successful, scalable digital signage deployments. The greater the number of retail partners that participate, the more attractive the network becomes to its operators, its brand partners, and a variety of different kinds of interested marketers.”