Wayfinding?

Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.

Wayfinding Articles

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City
Entro's Wayfinding for Calgary Airport
Entro Communications’ Calgary Airport Wayfinding

Thoughts and Opinions

Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

Who Needs Signs Blog
Who Needs Signs?
Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding

Explore SEGD Award Winners

Whitney Museum of American Art Wayfinding
Whitney Museum of American Art Wayfinding
WalkNYC Pedestrian Wayfinding
WalkNYC Pedestrian Wayfinding
Parc Olympique Lyonnais
Parc Olympique Lyonnais
Wayfinding for Moscow
Wayfinding for Moscow

SEGD Talks - Wayfinding videos

 Panel Dialogue - The Future of Wayfinding
Panel Dialogue - The Future of Wayfinding
 John Bosio: Connecting People to Place
John Bosio - Connecting People to Place

Wayfinding Academic Research

Wayfinding Firms

SEGD Wayfinding Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

2017 SEGD Xplorer

Wayfinding News

UTS wayfinding
Pam Wayfinding Launched

Pam is a cloud-based platform for managing signs to create smarter spaces for people, transforming the way academics and students find their way around university campuses around the world, beginning with University of Technology Sydney.

Campus One by Entro
Entro Goes Back to School at University of Toronto

CampusOne is an exciting new 890-bed student residence on College Street and Spadina Avenue at the University of Toronto. Located across the street from UofT’s main campus, the residence is steps from many Toronto destinations and offers five-star amenities, furnished suites, a dining program for students and on-site security.

Wayfinding Events

2017 SEGD Wayfinding