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Wayfinding?

Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.

Wayfinding Articles

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
2019 SEGD Fellow Paula Scher—Exactly as Rendered
2019 SEGD Fellow Paula Scher—Exactly as Rendered

Thoughts and Opinions

Wayne Hunt's "Waynefinding"
Mormon Wayfinding

Read Time: 4 minutes
It's hard to get lost in Utah towns and cities. That is, after you learn the somewhat unusual system of street names and numbers.

Wayne Hunt's "Waynefinding"
Wayfinding at Ikea
What is Wayfinding? Part 4—What's Next in Wayfinding? (image: person holding ipad)
What is Wayfinding? Part 4—What's Next in Wayfinding?

Explore SEGD Award Winners

Twitch Headquarters
Twitch Headquarters
U.S. Embassy in London, Poetry of Place
U.S. Embassy in London—Poetry of Place
Nicollet
Nicollet
Domino Park
Domino Park

SEGD Talks - Wayfinding videos

 John Bosio: Connecting People to Place
John Bosio - Connecting People to Place
Cesar Sanchez + Herbert Seevinck - Passenger Wayfinding Innovations
Cesar Sanchez + Herbert Seevinck - Passenger Wayfinding Innovations

Wayfinding Best Practice

Wayfinding Academic Research

Wayfinding EGD Firms

SEGD Wayfinding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Enhancing Wayfinding for Aging Travelers and Persons with Disabilities
2016 Webinar | Digital Directory
Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Wayfinding News

Port Authority Connectpoint Real-Time Information Displays Success Generate New Contract
Port Authority Connectpoint Real-Time Information Displays Success Generate New Contract

Read Time: 1.5 minutes

Expanding on the success of its initial implementation of real-time, passenger information displays, Port Authority of Allegheny (Pittsburgh, Penn.), the second largest transit agency in Pennsylvania, awarded Connectpoint Inc. an additional contract to continue their partnership in the rail and bus stop improvement program. The newly ordered Connectpoint E Ink, Digital Bus Stop displays and Interactive Kiosks will ensure the continued comfort and ease-of-use for Port Authority’s riders.

Whybrow Becomes Whybrow Pedrola (image: Whybrow and Pedrola portrait)
Whybrow Becomes Whybrow Pedrola

Read Time: 1 minute

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola (London). They are from different sides of the planet; South East England for Ian and North East Australia for Heath.They met at a Society of Experiential Graphic Design event in San Francisco.



Wayfinding EGD Events

2019 SEGD Conference Experience Austin Banner
2019 SEGD Academic Summit Austin Banner