Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.
Read Time: 3 minutes
Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.
Thoughts and Opinions
Designing Down Under
Read Time: 4 Minutes
In the Sydney metropolitan area and across the Australian state of New South Wales, BrandCulture has implemented new wayfinding strategies for the region’s rail systems. In the Sydney suburb of Randwick, BrandCulture developed wayfinding and interpretive signage for Newmarket, a new mixed-used commercial and residential development.
The Buzz: Wayfinding Web Links
SEGD Wayfinding Podcasts
Read time: 2 minutes
Intraprise Solutions, a digital technology services firm, announced a long-term partnership with Eyedog, a Dutch wayfinding technology company providing indoor photo landmark navigation software to healthcare organizations worldwide.
Clearstory was recently awarded first place in the Rebrand category for 2021 SMPS National Marketing Communications awards (MCA). We are honored to be selected and included alongside so many strong and effective marketing submittals from firms Nationwide.
Wayfinding EGD Events
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Business of Design