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Wayfinding?

Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.

Wayfinding Articles

Swarm Intelligence: Designing with 1000 Eyes
Swarm Intelligence: Designing with 1000 Eyes

Read Time: 3 minutes
​​​​​​​Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.

Airport Wayfinding: Guiding Passengers and Expressing Identity
Airport Wayfinding: Guiding Passengers and Expressing Identity
Meet the 2021 W+P SEGD Vanguards
Meet the 2021 W+P SEGD Vanguards

Thoughts and Opinions

Designing Down Under
Designing Down Under

Designing Down Under
Read Time: 4 Minutes

In the Sydney metropolitan area and across the Australian state of New South Wales, BrandCulture has implemented new wayfinding strategies for the region’s rail systems. In the Sydney suburb of Randwick, BrandCulture developed wayfinding and interpretive signage for Newmarket, a new mixed-used commercial and residential development.

BrandCulture: The Future of Built Environments After COVID-19
BrandCulture: The Future of Built Environments After COVID-19
How Will Buildings and Places Communicate Following the Pandemic?
How Will Buildings and Places Communicate Following the Pandemic?

Explore SEGD Award Winners

Metquarter, Liverpool
Metquarter, Liverpool
The Vessel at Hudson Yards
The Vessel at Hudson Yards
The Ian Potter Southbank Centre (Melbourne Conservatorium of Music)
The Ian Potter Southbank Centre (Melbourne Conservatorium of Music)
San Francisco International Airport (SFO) Wayfinding Program
San Francisco International Airport (SFO) Wayfinding Program

SEGD Talks - Wayfinding videos

Lucy Holmes - So Far, So Good
Lucy Holmes - So Far, So Good
Itati Imoguilner - Innovating the Passenger Experience
Itati Imoguilner - Innovating the Passenger Experience

Wayfinding Best Practice

Wayfinding Academic Research

Wayfinding EGD Firms

SEGD Wayfinding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Enhancing Wayfinding for Aging Travelers and Persons with Disabilities
2016 Webinar | Digital Directory
Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Wayfinding News

Intraprise Solutions and Eyedog enter exclusive distribution agreement to offer digital wayfinding software in the US and Canadian markets
Intraprise Solutions and Eyedog enter exclusive distribution agreement to offer digital wayfinding software in the US and Canadian markets

Read time: 2 minutes
Intraprise Solutions, a digital technology services firm, announced a long-term partnership with Eyedog, a Dutch wayfinding technology company providing indoor photo landmark navigation software to healthcare organizations worldwide. 

Clearstory wins First Place in Rebrand Category for 2021 National Society of Marketing Professional Services MCA Awards
Clearstory wins First Place in Rebrand Category for 2021 National Society of Marketing Professional Services MCA Awards

Clearstory was recently awarded first place in the Rebrand category for 2021 SMPS National Marketing Communications awards (MCA).  We are honored to be selected and included alongside so many strong and effective marketing submittals from firms Nationwide. 

Wayfinding EGD Events

2020 SEGD Wayfinding & Placemaking Event
2019 SEGD Wayfinding & Placemaking Banner