Wayfinding?

Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.

Wayfinding Articles

CallisonRTKL Celebrates Six Districts through Santa Ana Wayfinding
CallisonRTKL Celebrates Six Districts through Santa Ana Wayfinding

CallisonRTKL’s Environments Studio and the City of Santa Ana Redevelopment Agency developed a wayfinding system—eight years in the making—that unites and spotlights six unique districts across a 20-block area.

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports
Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE

Thoughts and Opinions

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Who will own the smart city?
Who Will Own the Smart City?
Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

Explore SEGD Award Winners

Google Wayfinding
Google Wayfinding
Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
King's Cross Plimsoll
King's Cross Plimsoll
Cooper Hewitt, Smithsonian Design Museum Signage
Cooper Hewitt, Smithsonian Design Museum Signage

SEGD Talks - Wayfinding videos

Lauren Kelly: The Future of Wayfinding- Beacons
Lauren Kelly - The Future of Wayfinding- Beacons
Brittney Butler - Defining Spaces for All Ages : Education Wayfinding

Wayfinding Academic Research

Wayfinding Firms

SEGD Wayfinding Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Wayfinding News

2018 SEGD Global Design Awards Jury Announced
2018 SEGD Global Design Awards Jury Announced

Christina Lyons of the Fashion Institute of Technology (New York) leads the multidisciplinary team of acclaimed designers.

Whybrow at UAL
A Maze of Corridors—Whybrow at UAL

As part of their on-going work, creative agency Johnson Banks brought in Whybrow Wayfinding to help develop a wayfinding scheme for Camberwell College of Arts, which is part of UAL (University of the Arts London).

Wayfinding Events

2018 SEGD Conference Experience Minneapolis
2018 SEGD Academic Summit
2018 SEGD Wayfinding and Placemaking
2017 SEGD Wayfinding