Wayfinding?

Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location.

Wayfinding Articles

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Entro's Wayfinding for Calgary Airport
Entro Communications’ Calgary Airport Wayfinding
Image of Clearview Signage in Penn.
Future of Clearview with FHWA Still Murky

Thoughts and Opinions

Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

Who Needs Signs Blog
Who Needs Signs?
Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding

Explore SEGD Award Winners

Whitney Museum of American Art Wayfinding
Whitney Museum of American Art Wayfinding
WalkNYC Pedestrian Wayfinding
WalkNYC Pedestrian Wayfinding
Parc Olympique Lyonnais
Parc Olympique Lyonnais
Wayfinding for Moscow
Wayfinding for Moscow

SEGD Talks - Wayfinding videos

Lauren Kelly: The Future of Wayfinding- Beacons
Lauren Kelly - The Future of Wayfinding- Beacons
 Panel Dialogue - Connecting People to Place
Panel Dialogue - Connecting People to Place

Wayfinding Academic Research

Wayfinding Firms

SEGD Wayfinding Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

2017 SEGD Xplorer

Wayfinding News

Second Avenue Subway
New Wayfinding for New Second Avenue Subway by C&V-E

Amid stunning architecture and impressive works of public art riders easily find their way thanks to the fully integrated signage and wayfinding system designed by Calori & Vanden-Eynden. The sign program reinforces and extends the MTA’s branded Subway graphics system.

Nevada Museum of Art
Hunt Design at Nevada Museum of Art

The Nevada Museum of Art, the state’s largest art museum, now features a colorful wayfinding program and donor recognition wall by Hunt Design.

Wayfinding Events

2017 SEGD Wayfinding