Virtual Reality?

Virtual Reality (VR) is the use of a computer-generated environment with which a person or people can simulate physical interaction via specialized electronic equipment such as a headset, omnidirectional treadmills or gloves. These items help to further the sensory illusion of reality.

Virtual Reality Articles

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

150 Media Stream Collaboration
150 North Riverside Media Stream
Neurosociety with David Byrne and Unified Field
Experience Interactive Experiments with David Byrne in NEUROSOCIETY

Thoughts and Opinions

Three Myths About Technology in Museum Experiences
Three Myths About Technology in Museum Experiences

Read Time: 7 minutes

When you mention “multimedia” to some museum professionals, certain narratives immediately come to mind about what that might be in a museum experience.

Creative Destruction: Part 08
12 Strategic Predictions for 2017
Image of Marquee at Xlab
Xlab 2016 in Summary

Explore SEGD Award Winners

Wing It—The Winged Insect Exhibit
Wing It—The Winged Insect Exhibit
Nest Experience
Nest Experience
"Closed Worlds" Exhibition
Closed Worlds
SoReal Virtual Reality Entertainment Center
SoReal Virtual Reality Entertainment Center

SEGD Talks - Virtual Reality videos

2016 Xplore Digital Bootcamp Recap
2016 Xplore Digital Bootcamp Recap
Microsoft - Mixed Reality Experiences
Microsoft - Mixed Reality Experiences

Virtual Reality EGD Firms

Virtual Reality News

Bluemedia Builds Super Bowl Sleepover 4-D Virtual Reality Dome
Bluemedia Builds Super Bowl Sleepover 4-D Virtual Reality Dome

Courtyard by Marriott, is the host of the "Super Bowl Sleepover Contest" that will award one winner and a guest with a sleepover in a converted, field-level suite at U.S. Bank Stadium in Minnesota the night before Super Bowl LII in February 2018. To help transform the stadium suite into a near-perfect replica of a Courtyard by Marriott hotel room, IMG LIVE brought in bluemedia to build buzz around the brand by creating a 4-D virtual reality dome in the middle of New York.

Julie Krohner
Julie Krohner of Exit Design on VR and the Future of Storytelling

Exit Design Chief Innovation Officer Julie Krohner recently gave a talk at TEDxCambridgeUniversity, discussing how immersive media like VR can provide an unparalleled opportunity for cultivating empathy.