Read Time: 7 minutes
From an existing signage audit to developing manuals, guidelines and custom software, BIA.studio (Boston) designed a completely new wayfinding program for the Massachusetts Bay Transportation Authority’s vast system.
By now you’ve probably seen those silver, black and blue monoliths on the streets of Manhattan. Looking like giant cell phones, they’re part of LinkNYC,the communication network CityBridge has installed in New York City as a replacement for 7,500 pay phones. These 10,000 electronic slabs are also something else: an early and somewhat faltering step on the road to the Smart City, dressed up now as a new class of street fixture.
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Business of Design