Explore Experiential Graphic Design Typography

Typography?

Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography Articles

Big Type & Crystal Goblets
Big Type & Crystal Goblets

Read Time: 4 minutes

Beatrice Warde, in her famous 1932 essay “The Crystal Goblet (or Printing Should Be Invisible),” contends that the ideal vessel for wine is one that shows the liquid’s virtues. According to Warde, the best typography should likewise be invisible—the unseen carrier of information.

By Allan Haley, author, lecturer and expert on all things typographic

 

What's Neue?
What's Neue?
The Language of Graphic Design (Second Edition)
Proportion—The Language of Graphic Design (Second Edition)

Thoughts and Opinions

Design To Go
Design To Go—Los Angeles

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding
Clearview on U.S. highway signs
States, Highway Officials Push Back on Clearview Turnaround

Explore SEGD Award Winners

AFROPUNK Festival
AFROPUNK Festival
BRUTAL: Views from Brazil's Concrete Utopia
BRUTAL: Views from Brazil's Concrete Utopia
Quad Cinema
Quad Cinema
City Point
City Point

SEGD Talks - Typography videos

Allan Haley: Scaling Typography

Typography Academic Research

Typography EGD Firms

Typography News

Don Kiel Wins Award for SEGD Auction Project: Caution Tape T-Shirt
Don Kiel Wins Award for SEGD Auction Project

Read Time: <1 minute

Retired Manager of Wayfinding & Visitor Information at New York-Presbyterian (and SEGD Auction hero), Donald Kiel, recently won a 2019 Communication Arts award for "Caution Tape T-Shirt."

ESI Design Renovates Portland’s Historic Power + Light Building
ESI Design Renovates Portland’s Historic Power + Light Building

Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.