Explore Experiential Graphic Design Typography

Typography?

Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography Articles

Not for Print
Not for Print

Read Time: 4 minutes

Type creates memorability, entices audiences, commands attention and enlightens the reader. But simply engaging and informing audiences is no longer enough. Type is now being called on to envelop them. This expanded view of typography embraces a wide range of disciplines including graphic, interactive, architectural, interior, landscape and industrial design—sometimes all at the same time. This may mean some changes to the fonts we use.

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
Untangling Font Licensing by Allan Haley
Untangling Font Licensing

Thoughts and Opinions

Design To Go
Design To Go—Los Angeles

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding
Clearview on U.S. highway signs
States, Highway Officials Push Back on Clearview Turnaround

Explore SEGD Award Winners

BRUTAL: Views from Brazil's Concrete Utopia
BRUTAL: Views from Brazil's Concrete Utopia
Quad Cinema
Quad Cinema
City Point
City Point
Allen Institute for Brain Science
Allen Institute for Brain Science

SEGD Talks - Typography videos

Allan Haley: Scaling Typography

Typography Academic Research

Typography EGD Firms

Typography News

ESI Design Renovates Portland’s Historic Power + Light Building
ESI Design Renovates Portland’s Historic Power + Light Building

Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.

Headshot of Paula Scher
Paula Scher Featured in "Abstract" Series on Netflix

Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.