Explore Experiential Graphic Design Typography

Typography?

Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography Articles

What's Neue?
What's Neue?

Read Time: 7 minutes

You’ve always liked the Frutiger typeface. Finally, you can justify buying the complete family—but which one: Frutiger, Frutiger Neue or Frutiger Next? They look the same (well, pretty much) yet each has a different name. So, what’s going on here?

By Allan Haley, author, lecturer and expert on all things typographic

 

What’s Going On

The Language of Graphic Design (Second Edition)
Proportion—The Language of Graphic Design (Second Edition)
Not for Print
Not for Print

Thoughts and Opinions

Design To Go
Design To Go—Los Angeles

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding
Clearview on U.S. highway signs
States, Highway Officials Push Back on Clearview Turnaround

Explore SEGD Award Winners

AFROPUNK Festival
AFROPUNK Festival
BRUTAL: Views from Brazil's Concrete Utopia
BRUTAL: Views from Brazil's Concrete Utopia
Quad Cinema
Quad Cinema
City Point
City Point

SEGD Talks - Typography videos

Allan Haley: Scaling Typography

Typography Academic Research

Typography EGD Firms

Typography News

ESI Design Renovates Portland’s Historic Power + Light Building
ESI Design Renovates Portland’s Historic Power + Light Building

Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.

Headshot of Paula Scher
Paula Scher Featured in "Abstract" Series on Netflix

Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.