Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.
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Type creates memorability, entices audiences, commands attention and enlightens the reader. But simply engaging and informing audiences is no longer enough. Type is now being called on to envelop them. This expanded view of typography embraces a wide range of disciplines including graphic, interactive, architectural, interior, landscape and industrial design—sometimes all at the same time. This may mean some changes to the fonts we use.
The Buzz: Typography Web Links
Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.
Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.
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