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Swarm Intelligence: Designing with 1000 Eyes
Swarm Intelligence: Designing with 1000 Eyes

Read Time: 3 minutes
​​​​​​​Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.

Stacks and Bike Racks—Austin Central Library Wayfinding
10 years, 10 Laudable Library-Located EGD Projects
A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library

Thoughts and Opinions

Designing Down Under
Designing Down Under

Designing Down Under
Read Time: 4 Minutes

In the Sydney metropolitan area and across the Australian state of New South Wales, BrandCulture has implemented new wayfinding strategies for the region’s rail systems. In the Sydney suburb of Randwick, BrandCulture developed wayfinding and interpretive signage for Newmarket, a new mixed-used commercial and residential development.

BrandCulture: The Future of Built Environments After COVID-19
BrandCulture: The Future of Built Environments After COVID-19
Reflecting on Six Amazing Years with SEGD
Reflecting on Six Amazing Years with SEGD

Explore SEGD Award Winners

First Sentier Investors Workplace
First Sentier Investors Workplace
Make Some Room – Unconscious Bias Workshop
Make Some Room – Unconscious Bias Workshop
Sydney Foreshore Cultural Walkway
Sydney Foreshore Cultural Walkway
Sydney Park Business Centre
Sydney Park Business Centre

SEGD Talks - Sydney videos

2020 SEGD Wayfinding + Placemaking NOW: Day 1 - Global Moderated Discussion
2020 SEGD Wayfinding + Placemaking NOW: Day 1 - Global Moderated Discussion
Sydney, Australia, Charlie Bromley
Sydney, Australia, Charlie Bromley

Sydney EGD Firms

Sydney News

UTS Central Now Open, Wayfinding by BrandCulture
UTS Central Now Open, Wayfinding by BrandCulture

Read Time: 1.5 minutes

Since 2014, BrandCulture (Sydney) has played a role in the incredible transformation of the UTS campus as wayfinding consultants. This year, we’ve been busy extending the university’s wayfinding system to UTS Central, a spectacular 17-story building designed by FJMT with original podium design by Lacoste+Stevenson with DJRD.

Entro Announces Sydney Office and Principal, Jan Ashdown
Entro Announces Sydney Office

Read Time: 2 minutes

Entro Communication Inc. today announced the opening of its Australian office based in Sydney, and the joining of Principal, Jan Ashdown. Headquartered in Toronto with other offices in Calgary, New York, and Zurich and a team of over 55 staff, Entro is a place-branding and experiential design firm with a unique focus on the human experience in the built environment.