Explore Experiential Graphic Design Research

Strategy Research Planning?

Strategy/Research/Planningin Experiential Graphic Design,particularly evidenced-based research, is becoming increasingly important in both the profession and in academia.

Strategy Research Planning Articles

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

Clearview by Donald S. Meeker and Richard Montalbano
A Clear View with Don Meeker, 2015 SEGD Fellow
Touch-Responsive Wayfinding for the Visually Impaired
Interactive Wayfinding for the Visually Impaired

Thoughts and Opinions

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

The SEGD/Hablamos Juntos Healthcare Symbols - Will They Work?

Explore SEGD Award Winners

The New York Penn Station Atlas
The New York Penn Station Atlas
Texas Children’s Hospital Wayfinding
Texas Children’s Hospital Wayfinding
Get Back to What Matters
Get Back to What Matters
ReFrame x Frame
ReFrame x Frame

SEGD Talks - Strategy Research Planning videos

David Zach - Taming Great Expectations
George Aye - Design for Social Change

Strategy Research Planning Academic Research

Strategy Research Planning EGD Firms

SEGD Strategy Research Planning Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Architecture in EGD
Identity, Brand, and Experience Design: Research and Strategy

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Strategy Research Planning News

Unified Pedestrian Wayfinding for Ottawa-Gatineau
Unified Pedestrian Wayfinding for Ottawa-Gatineau

In 2017, Ottawa Tourism enlisted Entro to conduct research to assess the feasibility for a unified pedestrian wayfinding system in the Ottawa-Gatineau area. Their research was aimed at understanding usage, perceived travel times to key destinations, benefits of a wayfinding program, design criteria and feasibility of implementation. 

Calori Wayfinding Book Released in 2nd Edition

Signage and Wayfinding Design 2nd Edition, by Chris Calori, FSEGD, and David Vanden-Eynden, FSEGD, co-founders of Calori & Vanden-Eynden Design Consultants (New York), is now available for pre-order at Amazon.com.