Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
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It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.
The answer was obvious, and the rest, as they say, is history!
Earlier this summer, the United Center Joint Venture (UCJV) opened the doors of its brand new, 10,000-square-foot Madhouse Team Store in the United Center's east addition. As a key part of United Center's partnership to develop the Madhouse Team Store with 555 International, local creative agency Leviathan was commissioned to conceive, create and program all the new interactive digital content.
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Business of Design
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