Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

“Signs Have Much to Say,” a children’s book about signage and wayfinding.
“Signs Have Much to Say,” a children’s book about signage and wayfinding.

Read Time: 2 minutes 30 seconds

In elementary school, Lauren Stern’s love for books blossomed. For several years, she and her classmates were coached through writing and illustration projects, resulting in hard-bound books for each student to enjoy. This process eventually became the seed of a big idea for Lauren. Her first book, “Signs Have Much to Say” is scheduled for publication in early 2023.

Restoring an Icon: Domino Sugars Sign
Restoring an Icon: Domino Sugars Sign
Wayfinding’s Return on Investment: Five Facts
Wayfinding’s Return on Investment: Five Facts

Thoughts and Opinions

BrandCulture: The Future of Built Environments After COVID-19
BrandCulture: The Future of Built Environments After COVID-19

Read Time: 4 minutes

The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.

Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:

Wayne Hunt's "Waynefinding"
Good-looking Bad Maps
Who Needs Signs Blog
Who Needs Signs?

Explore SEGD Award Winners

Cornell Tech
Cornell Tech
Project 100
Project 100
Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
Xintangwanke Mall International Cinema
Xintangwanke Mall International Cinema

SEGD Talks - Signage videos

Charles Amundsen - Trumped!
Charles Amundsen - Trumped!
Martin Treu - The Experiential City
Martin Treu - The Experiential City

Signage Academic Research

Signage EGD Firms

SEGD Signage Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101
2014 Webinar | Demystified: Specs for EGD

Signage News

Harbinger Sign Completes Wayfinding Project in Waterside Place at Lakewood Ranch
Harbinger Sign Completes Wayfinding Project in Waterside Place at Lakewood Ranch

Read Time: 1 Minute
Harbinger Sign announced the completion of a new wayfinding and identity program for Waterside Place, a new mixed-use development at Lakewood Ranch. The project was completed in February of 2022 in partnership with design firm API(+). The project consisted of the design, fabrication and installation of multiple sign types including vehicular and pedestrian directionals, interior and exterior room and building ID, monuments, banners, and kiosks. These signs included a custom layered wave feature as part of API(+)’s community brand identity. 

Daktronics Member News 3.30.22
IN OUR BACKYARD AND DAKTRONICS TEAM UP TO FIGHT HUMAN TRAFFICKING

Read Time: 1 minute
Bend, OR, Mar 29, 2022 -A national anti-human trafficking nonprofit IN OUR BACKYARD (IOB) led by a child sex-trafficking survivor along with volunteers, law enforcement, government agencies, and local nonprofits teamed up to raise awareness and fight human trafficking surrounding the Super Bowl host city. Within one week of the big game 17 of the 36 children posted in the IOB Missing Children Booklets were recovered through collaborative efforts with law enforcement and the National Center for Missing and Exploited Children. Los Angeles Sherriff’s Department reported 183 arrests of alleged sex buyers and 30 suspected traffickers, as well as 65 adults and 7 minors recovered. See www.InOurBackyard.org to read the complete Super Bowl Executive Summary. Human trafficking happens 365 days a year throughout the United States and risk increases around large events like the Super Bowl due to the entertainment and party atmosphere.