Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE
Form:Media Creates Story on the Landscape in Batoche
Form:Media Creates Story on the Landscape in Batoche

Thoughts and Opinions

Who Needs Signs Blog
Who Needs Signs?

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

Explore SEGD Award Winners

Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
Xintangwanke Mall International Cinema
Xintangwanke Mall International Cinema
The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
The Washington Post
The Washington Post

SEGD Talks - Signage videos

Martin Treu - The Experiential City
Charles Amundsen - Trumped!

Signage Academic Research

Signage Firms

SEGD Signage Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Transportation Collection

Signage News

Cloud Gehshan Interpreting One of Wright's Finest Achievements
Cloud Gehshan to Intepret One of Wright's Finest Achievements

Cloud Gehshan is delighted to be signing the Darwin Martin House—one of Frank Lloyd Wright’s most significant residential commissions.

ArtHouse Brands 1401 Lawrence
ArtHouse Brands 1401 Lawrence

ArtHouse Design recently completed a wayfinding and placemaking project at 1401 Lawrence, one of Denver’s newest Class AA premiere office buildings, rising to 21 stories and overlooking historic Larimer Square.