Labeling identifies products. Signage identifies places.
Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.
Read Time: 2 minutes 30 seconds
In elementary school, Lauren Stern’s love for books blossomed. For several years, she and her classmates were coached through writing and illustration projects, resulting in hard-bound books for each student to enjoy. This process eventually became the seed of a big idea for Lauren. Her first book, “Signs Have Much to Say” is scheduled for publication in early 2023.
 Restoring an Icon: Domino Sugars Sign |
 Wayfinding’s Return on Investment: Five Facts |
Read Time: 4 minutes
The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.
Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:
 Good-looking Bad Maps |
 Who Needs Signs? |
 Cornell Tech |
 Project 100 |
 Tacoma Art Museum Rebrand and Sign Scheme |
 Xintangwanke Mall International Cinema |
 Charles Amundsen - Trumped! |
 Martin Treu - The Experiential City |
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Read Time: 1 Minute
Harbinger Sign announced the completion of a new wayfinding and identity program for Waterside Place, a new mixed-use development at Lakewood Ranch. The project was completed in February of 2022 in partnership with design firm API(+). The project consisted of the design, fabrication and installation of multiple sign types including vehicular and pedestrian directionals, interior and exterior room and building ID, monuments, banners, and kiosks. These signs included a custom layered wave feature as part of API(+)’s community brand identity.
Read Time: 1 minute
Bend, OR, Mar 29, 2022 -A national anti-human trafficking nonprofit IN OUR BACKYARD (IOB) led by a child sex-trafficking survivor along with volunteers, law enforcement, government agencies, and local nonprofits teamed up to raise awareness and fight human trafficking surrounding the Super Bowl host city. Within one week of the big game 17 of the 36 children posted in the IOB Missing Children Booklets were recovered through collaborative efforts with law enforcement and the National Center for Missing and Exploited Children. Los Angeles Sherriff’s Department reported 183 arrests of alleged sex buyers and 30 suspected traffickers, as well as 65 adults and 7 minors recovered. See www.InOurBackyard.org to read the complete Super Bowl Executive Summary. Human trafficking happens 365 days a year throughout the United States and risk increases around large events like the Super Bowl due to the entertainment and party atmosphere.
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