Xplore Topic - Signage Page header

Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

Swarm Intelligence: Designing with 1000 Eyes
Swarm Intelligence: Designing with 1000 Eyes

Read Time: 3 minutes
​​​​​​​Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.

Wayfinding Is Where Place Meets Information Design, Photos courtesy of Joseph Mackereth
Wayfinding Is Where Place Meets Information Design
Open Space Infrastructure Provides the Framework for Easily Implementable Improvements
Open Space Signage in a Pandemic and Beyond

Thoughts and Opinions

BrandCulture: The Future of Built Environments After COVID-19
BrandCulture: The Future of Built Environments After COVID-19

Read Time: 4 minutes

The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.

Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:

Wayne Hunt's "Waynefinding"
Good-looking Bad Maps
Who Needs Signs Blog
Who Needs Signs?

Explore SEGD Award Winners

Cornell Tech
Cornell Tech
Project 100
Project 100
Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
Xintangwanke Mall International Cinema
Xintangwanke Mall International Cinema

SEGD Talks - Signage videos

Martin Treu - The Experiential City
Martin Treu - The Experiential City
Charles Amundsen - Trumped!
Charles Amundsen - Trumped!

Signage Academic Research

Signage EGD Firms

SEGD Signage Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101
2014 Webinar | Demystified: Specs for EGD

Signage News

LINXS Constructors Spotlights Selbert Perkins Design
LINXS Constructors Spotlights Selbert Perkins Design

LINXS Constructors spotlighted Selbert Perkins Design in their September 2021 Certified Firm Program Newsletter. 

Modulex Group Creates New Program Targeted To Aspiring Entrepreneurs
Modulex Group Creates New Program Targeted To Aspiring Entrepreneurs

Read Time: 2 minutes
Modulex, a global leader in signage and visual communication solutions, is excited to announce the development of a program targeted to those wanting to start their own business. The Team Up program gives individuals the ability to create their own business without the risk or the substantial financial outlay.