Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.
Thoughts and Opinions
If you were to Google “predictions for 2017,” you would be rewarded with 66,700,000 links. Among the top three are terrifying prophecies revealed (yet again) by Nostradamus, various quack theories from numerologists and world psychics and real insightful predictions from the likes of the Gartner Group, Forrester, Forbes, TechCrunch and several design blogs.
Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.
The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.
Sprinkles Cupcakes is a Beverly Hills, California-based chain established in 2005 by Candace Nelson, a judge on the television series Cupcake Wars. Sprinkles Cupcakes, known for its rotating menu of cupcakes, ice cream and cookies and its famous cupcake ATM, has 22 locations in 10 states across the U.S.
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Business of Design
|Hospitality||Urban and Civic|