Retail Articles

Photo of CoolMess, NYC
Gensler New York—Making a CoolMess

Gensler's design team helped articulate a brand that has people hankering for some seriously delicious fun.

CityCenter Las Vegas Environmental Graphics and Wayfinding
Meet Electric Coffin at 2016 SEGD Conference Experience Seattle!
Meet Electric Coffin at the 2016 SEGD Conference: Experience Seattle

Thoughts and Opinions

Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

Image: Josh Goldblum Blog
The Great Big Lesson Retailers Can Learn From Museums

Explore SEGD Award Winners

Dongdaemun Design Plaza Wayfinding System
Dongdaemun Design Plaza Wayfinding
David Jones Department Store, Cato Design
David Jones Department Store
Levi's Jeans for Women Shop, FCB/Levi Strauss & Co., Morla Design
Levi's Jeans for Women Shop
McDonald's, Gensler
McDonald's

SEGD Talks - Retail videos

Matthew Calkins: Digital Signage for Shopping
2015 Xlab - Neil Redding - Transforming Retail
Neil Redding - Transforming Retail

Retail Academic Research

Social Engagement through Environmental Graphic Design:  Design for Struggling Small Communities
An Interior and Graphic Design Interdisciplinary Collaboration

Retail Firms

SEGD Retail Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Wayfinding for Retail Facilities ; Wayfinding and the Call of the Mall–Free
Environments and Experience Design for Retail and Campuses

Retail News

Daktronics 4K Curved LED Display at Piccadilly Circus
Piccadilly Circus Upgrades to 4K, Curved LED From Daktronics

The iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.

Parker by api(+)
api(+) Designs New Parker's Prototype

Prototype design services included brand strategy, store planning, graphics and branded architecture. The new design includes an easy-to-duplicate kit of parts that will be rolled out during store remodels and into new stores.