Retail Articles

Canada Goose: Brand Experiences Captivate Customers
Canada Goose: Brand Experiences Captivate Customers

Read Time: 4 minutes

“Retail brands no longer win customers solely on badge value. Instead, they must connect emotionally, creating brand advocates,” contends SEGD member and contributing writer, Marcos Terenzio. But how to do this? Marcos writes about his recent collaboration with luxury retailer, Canada Goose, and how his firm, iGotcha, delivered integrated brand experiences to connect, captivate, and inspire customers with the company’s new footwear line.

Moose Knuckles: Integrated Brand Experience
Moose Knuckles: Integrated Brand Experience
The Chromaphone: A New Landmark Transforms a Corporate Office Tower
The Chromaphone: A New Landmark Transforms a Corporate Office Tower

Thoughts and Opinions

Bringing Optimism Back to our Cities One Color at a Time
Bringing Optimism Back to our Cities One Color at a Time

Read Time: 1.5 minutes
By Gensler Seattle: Over the last several weeks, a lot has changed in our daily lives. Today our world revolves primarily around the inner walls of our homes. When we do venture out, our neighborhoods are virtually unrecognizable with plywood façades shuttering the doors and windows of our favorite local haunts. With unprecedented repercussions from COVID-19 weighing heavily upon us, optimism is one thing that continues to propel us forward.

Creating Flexible Commercial Environments for a Post-lockdown World
Creating Flexible Commercial Environments for a Post-lockdown World
Wayne Hunt's "Waynefinding"
Wayfinding at Ikea

Explore SEGD Award Winners

Metquarter, Liverpool
Metquarter, Liverpool
Funan Mall
Funan Mall
The Avenue at White Marsh
The Avenue at White Marsh
"The Truth is Local" Experiential Storefronts
"The Truth is Local" Experiential Storefronts

SEGD Talks - Retail videos

Brian Dyches: The State of Customer Experiences
Brian Dyches: The State of Customer Experiences
Transforming Retail Dialogue
Transforming Retail Dialogue

Retail Academic Research

An Interior and Graphic Design Interdisciplinary Collaboration
Social Engagement through Environmental Graphic Design:  Design for Struggling Small Communities

Retail EGD Firms

SEGD Retail Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Retail News

T-Mobile Gift ON Holiday Campaign 2020 Features SuperGraphics
T-Mobile Gift ON Holiday Campaign 2020 Features SuperGraphics

Read Time: 1 Minute
SuperGraphics team, a long-time partner for T-Mobile retail stores nationwide, creates holiday season innovation.

The Canopy at 900 North Michigan Shops
The Canopy at 900 North Michigan Shops

Read Time: 1.5 minutes
The Canopy at Chicago's iconic upscale retail destination 900 North Michigan Shops was unveiled in late 2017 as a key part of a major reimagining of the 465,000 square foot shopping center.