Gensler's design team helped articulate a brand that has people hankering for some seriously delicious fun.
Thoughts and Opinions
Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.
The iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.
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Business of Design