Placemaking and Identity Sponsor

Placemaking and Identity?

The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Dairy Farmers of America Headquarters
Cream of the Crop—Dairy Farmers of America World Headquarters
Cloud Gehshan Spring Garden
Cloud Gehshan Helps Illuminate Spring Garden Connector

Thoughts and Opinions

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

Pike & Rose
Pike & Rose
SGMC Sunken Wall of Prayer
SGMC Sunken Wall of Prayer
Allen Institute for Brain Science
Allen Institute for Brain Science
Bloomberg Washington DC News / Media Office Workplace Branding
Bloomberg Washington DC News / Media Office Workplace Branding

SEGD Talks - Placemaking and Identity videos

State of Be + Be(ing) a City Dialogue
Be Playful + Entertained + Sold Dialogues

Placemaking and Identity Academic Research

Placemaking and Identity Firms

SEGD Placemaking and Identity Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Recreation- Amusement Parks and Tourist Centers

Placemaking and Identity News

Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini
Infinite Scale Turns 15

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.
The answer was obvious, and the rest, as they say, is history!

Paul Hastings, Gensler Brand Design
Gensler's Brand Design for Paul Hastings NYC Law Office

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.

Placemaking and Identity Events

2017 Xlab Conference
2018 SEGD Branded Environments
2018 SEGD Conference Experience Minneapolis
2018 SEGD Academic Summit
2018 SEGD Wayfinding and Placemaking
2018 SEGD Exhibition and Experience Design