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The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Desire by Design by Jean-Pierre Lacroix
Desire by Design

Read Time: 15 minutes

 Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
This Way, UPV! CVE Design in the Upper Perkiomen Valley
This Way, UPV! CVE Design in the Upper Perkiomen Valley

Thoughts and Opinions

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

222 Java Corners
222 Java Corners
OFFF Festival
OFFF Festival
Truett's Chick-fil-A
Truett's Chick-fil-A
The Julliard School
The Julliard School

SEGD Talks - Placemaking and Identity videos

Graham Hanson - Be at Work
Be Playful + Entertained + Sold Dialogues

Placemaking and Identity Academic Research

Placemaking and Identity EGD Firms

SEGD Placemaking and Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Placemaking and Identity News

api(+) Designs Sol Shades Airport Store
api(+) Designs Sol Shades Airport Store

Read Time: <1 minute

Sol Shades recently opened at Orlando International Airport. The api(+) design team are proud to have developed this brand new concept, continuing their relationship with national airport retailer Stellar Partners. 

Offering a wide selection of eyewear, this boutique combines function and fashion bringing styles from classic brands like Ray-Ban to high-fashion lines like Prada together in one place.

Mactac Helps Makeover America’s Dog & Burger
Mactac Helps Makeover America’s Dog & Burger

Read Time: 1.5 minutes

Placemaking and Identity EGD Events

SEGD Branded Environments 2019