Placemaking and Identity?

The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Photo credit: Jason O’Rear courtesy of Gensler.
How LinkedIn’s Omaha Headquarters Fosters Community and Equity

Read Time: 3 minutes
Today’s workers are looking for meaningful community building driven by shared purpose. They want their employers to engage in what matters to them — and that extends to the workplace itself. Designing a thoughtful brand experience that brings the right stories to life is a powerful tool in building engagement and alignment between employee and employer purpose, and this is exemplified in LinkedIn’s new Omaha headquarters.

Canada Goose: Brand Experiences Captivate Customers
Canada Goose: Brand Experiences Captivate Customers
Placemaking in a Corporate Lobby: Olympus Sculptural Installation
Placemaking in a Corporate Lobby: Olympus Sculptural Installation

Thoughts and Opinions

Experiential Graphics and Trauma-Informed Design: Supporting the Whole Child
Experiential Graphics and Trauma-Informed Design: Supporting the Whole Child

Read time: 4 minutes
According to the Substance Abuse and Mental Health Services Administration (SAMHSA), 34.8 million children in the United States have experienced some form of trauma – an adverse event that has long-lasting effects on their well-being, self-esteem, and ability to learn. Trauma-Informed Design (TID), a series of patterns which address the needs of the Whole Child, is quickly gaining traction as a series of design patterns that best help our children build resilience and become ready to learn. Bassetti Architects based in Seattle and Portland, has created a downloadable open-source Trauma-Informed Design Workbook, and Experiential Graphic Design (EGD) plays an important role in the design of these spaces.

Place Branding in a Post-Lockdown World
Place Branding in a Post-Lockdown World
SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

Explore SEGD Award Winners

Princeton International Atrium
Princeton International Atrium
Tetra: Kinetic Sculpture
Tetra: Kinetic Sculpture
Taylor Street Apartments and Little Italy Branch Library
Taylor Street Apartments and Little Italy Branch Library
The Center for Wooden Boats
The Center for Wooden Boats

SEGD Talks - Placemaking and Identity videos

Patrick Frederickson - 20x20 LA EGD
Patrick Frederickson - 20x20 LA EGD
Peter Dixon and Maria Tazi - Be Well
Peter Dixon and Maria Tazi - Be Well

Placemaking and Identity Academic Research

Placemaking and Identity EGD Firms

SEGD Placemaking and Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Placemaking and Identity News

Davis Marketing Associates (DMA) now represents Provis Graphics
Davis Marketing Associates now represents Provis Graphic

Read time: 1minute
Davis Marketing Associates (DMA) now represents Provis Graphic, a leading European wholesale manufacturer of trim-less, low-profile UL-listed LED-illuminated letterforms.

Fathom Studio Develops Signage System for Yukon University
Fathom Studio Develops Signage System for Yukon University

Read Time: 1.5 minutes

Placemaking and Identity EGD Events

2020 SEGD Wayfinding & Placemaking Event
2019 SEGD Xlab Banner