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The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports

In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology
Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut

Thoughts and Opinions

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

Pike & Rose
Pike & Rose
SGMC Sunken Wall of Prayer
SGMC Sunken Wall of Prayer
Allen Institute for Brain Science
Allen Institute for Brain Science
Bloomberg Washington DC News / Media Office Workplace Branding
Bloomberg Washington DC News / Media Office Workplace Branding

SEGD Talks - Placemaking and Identity videos

State of Be + Be(ing) a City Dialogue
Peter Dixon and Maria Tazi - Be Well

Placemaking and Identity Academic Research

Placemaking and Identity Firms

SEGD Placemaking and Identity Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Recreation- Amusement Parks and Tourist Centers

Placemaking and Identity News

Airspace and The Breeze
Airspace Announces The Breeze

Airspace (New York) is excited to announce their new adaptive reuse project in East Williamsburg, Brooklyn set to open in Summer 2018. Their client, The Hudson Companies, Inc., along with S9 Architecture and ABS Partners Real Estate, have developed an office and retail destination, which features a rooftop restaurant with views of Manhattan. Airspace was responsible for the identity, exterior murals, signage and wayfinding.

The project was recently profiled in Crain's New York.

Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini
Infinite Scale Turns 15

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.

Placemaking and Identity Events

2017 Xlab Conference
2018 SEGD Branded Environments
2018 SEGD Conference Experience Minneapolis
2018 SEGD Academic Summit
2018 SEGD Wayfinding and Placemaking
2018 SEGD Exhibition and Experience Design