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The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Big, Bold and DIN-Penn Station West End Concourse
Big, Bold and DIN—Penn Station West End Concourse

In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP.

"The Field Guide to Supergraphics" by Sean Adams
The Field Guide to Supergraphics—Big Graphics in the Urban Landscape
Contours—CRĒO and Acrylicize's Collaborative Journey
Contours—CRĒO and Acrylicize's Collaborative Journey

Thoughts and Opinions

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

Rabobank Sydney HQ
Rabobank Sydney Headquarters
Jinyi Cinemas Guangzhou Haizhucheng IMAX
Jinyi Cinemas Guangzhou Haizhucheng IMAX
Kunstmuseum Basel Light Frieze
Kunstmuseum Basel Light Frieze
Etsy Global Headquarters
Etsy Global Headquarters

SEGD Talks - Placemaking and Identity videos

Be Trends Breakout Sessions
Simon Borg and Brian Mirakian - Be(ing) a City

Placemaking and Identity Academic Research

Placemaking and Identity EGD Firms

SEGD Placemaking and Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Placemaking and Identity News

Comcast's Studio Xfinity Washington D.C.
Comcast's Studio Xfinity in Washington D.C.

Gensler designed the flagship space to reflect the company’s brand promise while being able to adapt to future growth in the tech marketplace. By providing a comfortable hospitality feel, customers can learn and test products in a setting similar to their home environment.

Pentagram Goes to Titletown
Pentagram Goes to Titletown

Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wis.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Placemaking and Identity EGD Events

2018 SEGD Branded Environments
2017 Xlab Conference