Placemaking and Identity?

The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Canada Goose: Brand Experiences Captivate Customers
Canada Goose: Brand Experiences Captivate Customers

Read Time: 4 minutes

“Retail brands no longer win customers solely on badge value. Instead, they must connect emotionally, creating brand advocates,” contends SEGD member and contributing writer, Marcos Terenzio. But how to do this? Marcos writes about his recent collaboration with luxury retailer, Canada Goose, and how his firm, iGotcha, delivered integrated brand experiences to connect, captivate, and inspire customers with the company’s new footwear line.

Placemaking in a Corporate Lobby: Olympus Sculptural Installation
Placemaking in a Corporate Lobby: Olympus Sculptural Installation
Drink up! SEGD explores four distillery experiences
Drink up! SEGD explores four distillery experiences

Thoughts and Opinions

Place Branding in a Post-Lockdown World
Place Branding in a Post-Lockdown World

Read Time: 6.5 minutes
By Tim Hill, Client Development Director at Noë & Associates, and Alison Richings, Wayfinding Design Director at Endpoint
Having enforced time away from all of those distractions of life has helped us think more consciously about how and where we choose to live, work, socialize and spend our money in the soon to come post-lockdown world. For developers, urban planners, and architects the challenge will be creating living and working spaces that are both strategically and creatively attuned to a new world.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design
Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

Princeton International Atrium
Princeton International Atrium
Tetra: Kinetic Sculpture
Tetra: Kinetic Sculpture
Taylor Street Apartments and Little Italy Branch Library
Taylor Street Apartments and Little Italy Branch Library
The Center for Wooden Boats
The Center for Wooden Boats

SEGD Talks - Placemaking and Identity videos

Lucy Holmes - Be Playful
Lucy Holmes - Be Playful
John DeWolf - Regional And Local Wayfinding and Placemaking
John DeWolf - Regional And Local Wayfinding and Placemaking

Placemaking and Identity Academic Research

Placemaking and Identity EGD Firms

SEGD Placemaking and Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Placemaking and Identity News

Davis Marketing Associates (DMA) now represents Provis Graphics
Davis Marketing Associates now represents Provis Graphic

Read time: 1minute
Davis Marketing Associates (DMA) now represents Provis Graphic, a leading European wholesale manufacturer of trim-less, low-profile UL-listed LED-illuminated letterforms.

Fathom Studio Develops Signage System for Yukon University
Fathom Studio Develops Signage System for Yukon University

Read Time: 1.5 minutes

Placemaking and Identity EGD Events

2020 SEGD Wayfinding & Placemaking Event
2019 SEGD Xlab Banner