Practice area - Placemaking

Placemaking and Identity?

The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place.

Placemaking and Identity Articles

Moose Knuckles: Integrated Brand Experience
Moose Knuckles: Integrated Brand Experience

Read Time: 5 minutes
Moose Knuckles: Integrated Brand Experience, By Marcos Terenzio of iGotcha
In an era of infinite online choices, disruptions in shopping behavior, and a post-pandemic reality for brick-and-mortar retail, brand loyalty is dying. As brands begin stepping up their game to win back customer advocacy and attract customers back into retail stores, expectations are rising, and attention spans are virtually non-existent.

The Chromaphone: A New Landmark Transforms a Corporate Office Tower
The Chromaphone: A New Landmark Transforms a Corporate Office Tower
Making Artful Transitions at YW Hub Calgary
Making Artful Transitions at YW Hub Calgary

Thoughts and Opinions

Place Branding in a Post-Lockdown World
Place Branding in a Post-Lockdown World

Read Time: 6.5 minutes
By Tim Hill, Client Development Director at Noë & Associates, and Alison Richings, Wayfinding Design Director at Endpoint
Having enforced time away from all of those distractions of life has helped us think more consciously about how and where we choose to live, work, socialize and spend our money in the soon to come post-lockdown world. For developers, urban planners, and architects the challenge will be creating living and working spaces that are both strategically and creatively attuned to a new world.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
The Technology Roadmap for Experiential Graphic Design
Branded Environments 2017 Tour T-Mobile Arena
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!

Explore SEGD Award Winners

Cook County Forest Preserves Interpretive Trails
Cook County Forest Preserves Interpretive Trails
MacLaren Youth Correctional Facility, East Campus Housing
MacLaren Youth Correctional Facility, East Campus Housing
Te Hauāuru Reserve — Westgate Town Park
Te Hauāuru Reserve — Westgate Town Park
International Dairy Queen, Inc. Corporate Headquarters
International Dairy Queen, Inc. Corporate Headquarters

SEGD Talks - Placemaking and Identity videos

Be at Work + Be Well Dialogues
Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments
Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments

Placemaking and Identity Academic Research

Placemaking and Identity EGD Firms

SEGD Placemaking and Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Webinar 2015 | Budgeting 101

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Placemaking and Identity News

Davis Marketing Associates (DMA) now represents Provis Graphics
Davis Marketing Associates now represents Provis Graphic

Read time: 1minute
Davis Marketing Associates (DMA) now represents Provis Graphic, a leading European wholesale manufacturer of trim-less, low-profile UL-listed LED-illuminated letterforms.

Fathom Studio Develops Signage System for Yukon University
Fathom Studio Develops Signage System for Yukon University

Read Time: 1.5 minutes

Placemaking and Identity EGD Events

2020 SEGD Wayfinding & Placemaking Event
2019 SEGD Xlab Banner