Placemaking is the design activity that uses communications to create experiences that connect people to place.
Placemaking and Identity?
Placemaking and Identity Articles
Gensler New York’s Big Broadway Debut
After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).
 Cream of the Crop—Dairy Farmers of America World Headquarters |
 Cloud Gehshan Helps Illuminate Spring Garden Connector |
Thoughts and Opinions
The Technology Roadmap for Experiential Graphic Design
We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.
 SEGD's 2017 Branded Environments Knocked it out of the Ballpark! |
Explore SEGD Award Winners
 Pike & Rose |
 SGMC Sunken Wall of Prayer |
 Allen Institute for Brain Science |
 Bloomberg Washington DC News / Media Office Workplace Branding |
SEGD Talks - Placemaking and Identity videos
 State of Be + Be(ing) a City Dialogue |
 Be Playful + Entertained + Sold Dialogues |
Placemaking and Identity Academic Research
Placemaking and Identity Specialists
Placemaking and Identity Firms
The Buzz: Placemaking and Identity Web Links
SEGD Placemaking and Identity Courses
The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.
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Placemaking and Identity News
Infinite Scale Turns 15
It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.
The answer was obvious, and the rest, as they say, is history!
Gensler's Brand Design for Paul Hastings NYC Law Office
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
Placemaking and Identity Events
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Digital Screen Media
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