Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
Identity?
Identity Articles
Leviathan Demos High Performance with Nike Test Stride
Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
 Eric Heiman of Volume Inc. Talks Site-Specific Branding |
 Wayfinding and Building Community at Grace Farms |
Explore SEGD Award Winners
 Designing Awareness with Placemaking for Goodman |
 Haymarket Pedestrian Bridge |
 MIT Media Lab Members Event |
Identity EGD Firms
The Buzz: Identity Web Links
SEGD Identity Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Identity News
Tessellate Designs BioBus, Innovative Science Education Lab
Seeking to create a mobile lab prototype to support their new model for STEM education, BioBus asked Tessellate to plan and design their innovative community laboratory.
Gensler's Brand Design for Paul Hastings NYC Law Office
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
SEGD Index
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Practice Areas
Digital Experience Content
Exhibition
Interactive Experiences
Placemaking and Identity
Public Installation
Strategy - Research - Planning
Wayfinding
Industry Verticals
Corporate
Education
Exhibitions
Healthcare
Hospitality
Industrial
Museums
Recreation
Retail
Residential
Sports
Transportation
Urban and Civic
Visitor Centers
Workplace
EGD Fundamentals
Accessibility/ADA
Branding
Business of Design
Content
Content Management
Design Research
Design Thinking
Digital Technology
Documentation
Donor Recognition
Experience Design
Hierarchy
Identity
Information Design
Interface Design
Legibility
Mapping
Materials
Motion Design
Nomenclature
Project Management
Specification
Sustainability
Symbol Design
Systems Design
Typography
Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities
