Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
Identity?
Identity Articles
Eric Heiman of Volume Inc. Talks Site-Specific Branding |
Wayfinding and Building Community at Grace Farms |
Explore SEGD Award Winners
Identity EGD Firms
The Buzz: Identity Web Links
SEGD Identity Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
Identity News
SEGD Index
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Practice Areas
Digital Experience Content
Exhibition
Interactive Experiences
Placemaking and Identity
Public Installation
Strategy - Research - Planning
Wayfinding
Industry Verticals
Corporate
Education
Exhibitions
Healthcare
Hospitality
Industrial
Museums
Recreation
Retail
Residential
Sports
Transportation
Urban and Civic
Visitor Centers
Workplace
EGD Fundamentals
Accessibility/ADA
Branding
Business of Design
Content
Content Management
Design Research
Design Thinking
Digital Technology
Documentation
Donor Recognition
Experience Design
Hierarchy
Identity
Information Design
Interface Design
Legibility
Mapping
Materials
Motion Design
Nomenclature
Project Management
Specification
Sustainability
Symbol Design
Systems Design
Typography
Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities