Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
The Buzz: Identity Web Links
SEGD Identity Podcasts
Seeking to create a mobile lab prototype to support their new model for STEM education, BioBus asked Tessellate to plan and design their innovative community laboratory.
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Business of Design