Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
Identity?
Identity Articles
Leviathan Demos High Performance with Nike Test Stride
Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
 Eric Heiman of Volume Inc. Talks Site-Specific Branding |
 Wayfinding and Building Community at Grace Farms |
Explore SEGD Award Winners
 Designing Awareness with Placemaking for Goodman |
 Haymarket Pedestrian Bridge |
 MIT Media Lab Members Event |
Identity Specialists
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SEGD Identity Courses
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Identity News
Gensler's Brand Design for Paul Hastings NYC Law Office
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
Launch of Brightline’s First Phase Approaches
All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States. The 235-mile network of rail lines connects stations in Miami and Orlando with additional hubs in West Palm Beach and Ft. Lauderdale. All Aboard Florida’s new train fleet, "Brightline," not only connects these key cities, it also connects people, communities, and cultures.
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Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
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By Industry
| Corporate | Retail |
| Education | Residential |
| Exhibitions | Sports |
| Healthcare | Transportation |
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