Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
The Buzz: Identity Web Links
SEGD Identity Podcasts
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Business of Design