Experience Design?

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life.

Experience Design Articles

Asian American and Pacific Islander Heritage Month, 2022
Asian American and Pacific Islander Heritage Month, 2022

Read Time: 4 minutes

SEGD strives to celebrate projects that inspire and improve the human experience, including those that reflect the narratives of traditionally underrepresented communities. The Japanese American National Museum’s new core exhibition, designed by SEGD member firm Ralph Appelbaum Associates, will tell the Japanese American story like it’s never been before.

River Connections: Introducing Sustainability to Museum Visitors
River Connections: Introducing Sustainability to Museum Visitors
Drink up! SEGD explores four distillery experiences
Drink up! SEGD explores four distillery experiences

Thoughts and Opinions

The Power of Experiences, Jan Ashdown
The Power of Experiences

By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever
Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

SEGD Talks - Experience Design videos

Unlearning: Designing Inclusive Narrative Experiences
Unlearning: Designing Inclusive Narrative Experiences
Josh Goldblum - Transforming Business
Josh Goldblum - Transforming Business

Experience Design Academic Research

Experience Design EGD Firms

SEGD Experience Design Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

2014 Webinar | Beyond Screens: Immersive Experiences
Click to access the SEGD Exoperience & Exhibition Design Podcast

Experience Design News

BUILD, SCAN AND RACE! LEGOLAND® CALIFORNIA RESORT’S NEW LEGO® FERRARI BUILD AND RACE ATTRACTION TO FEATURE CUTTING-EDGE DIGITAL RACING TECHNOLOGY!
Build, Scan And Race! Legoland® California Resort’s New Lego® Ferrari Build And Race Attraction To Feature Cutting-Edge Digital Racing Technology!

Read Time: 2 Minutes
Designed by Dimensional Innovations, a leader in creating immersive and engaging experiences, LEGO Ferrari Build and Race features cutting-edge digital racing technology.

Cortina Productions Designs New Vue Orleans Experience
Cortina Productions Designs New Vue Orleans Experience

Read Time: 1 minute
The new Vue Orleans Experience in New Orleans recently welcomed visitors to its one-of-a-kind exhibits that celebrate the culture of New Orleans. Visitors are invited to explore all the city has to offer through exciting and immersive exhibits that feature something for everyone, including art, music, food, history, and culture.

Experience Design EGD Events

Register for the SEGD 2020 Exhibition and Experience Design Event
2019 SEGD Xlab Banner