On April 28, the SEGD Business of Design event will kick off in Portland. The event will feature business leaders from both outside and within the experiential graphic design community, including Julie Beeler, founder of Second Story. Here, Julie shares insights she’s learned on her leadership journey.
Business of Design Articles
Second Story Founder Julie Beeler Talks Leadership
 April is Business Strategy Month! |
 Thomas Hudgin on Leadership, Millennials and the Business of Design |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
 Design Software Survey Results |
 Professional Training Survey Results |
SEGD Talks - Business of Design videos
 Dana Arnett and Bill Rosen - Rethinking Design |
 Harry Spetnagel: Attract, Engage, Retain |
Business of Design Specialists
SEGD Business of Design Courses
The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.
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SEGD Toolbox
Business of Design News
Frost*collective Adds Strategic Innovation Experts
Frost*collective has announced a repositioning of the business that will elevate the agency’s strategic competence with the addition of Pivot, a strategic innovation consultancy. Pivot specializes in transformative business consulting, adding to the agency’s foundational expertise in brand strategy, brand design, digital solutions and urban environments. The addition consolidates and extends Frost*collective’s service proposition, retaining human-centered design at its core.
Applied Wayfinding Receives Queen's Award
Applied Wayfinding (London) is a recipient of a 2016 Queen’s Award for Enterprise, the highest business accolade in the UK, in recognition of its outstanding achievements in international trade.
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