Explore Experiential Graphic Design Business of Design

Business of Design Articles

See Julie Beeler at 2017 SEGD Business of Design
Second Story Founder Julie Beeler Talks Leadership

On April 28, the SEGD Business of Design event will kick off in Portland. The event will feature business leaders from both outside and within the experiential graphic design community, including Julie Beeler, founder of Second Story. Here, Julie shares insights she’s learned on her leadership journey.

Build a Better Business Strategy at 2017 SEGD Business of Design
April is Business Strategy Month!
Thomas Hudgin Talks Strategy at SEGD Business of Design
Thomas Hudgin on Leadership, Millennials and the Business of Design

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever


By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Click to access the members only survey results for design software useage
Design Software Survey Results
Click to access the 2017 Professional Development and Skills Survey Report
Professional Training Survey Results

SEGD Talks - Business of Design videos

Dana Arnett and Bill Rosen - Rethinking Design
Harry Spetnagel: Attract, Engage, Retain

SEGD Business of Design Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

EGD Model Contracts
Architecture in EGD
Creating a Designer/Client Agreement

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Business of Design News

Frost*collective Launches Pivot
Frost*collective Adds Strategic Innovation Experts

Frost*collective has announced a repositioning of the business that will elevate the agency’s strategic competence with the addition of Pivot, a strategic innovation consultancy. Pivot specializes in transformative business consulting, adding to the agency’s foundational expertise in brand strategy, brand design, digital solutions and urban environments. The addition consolidates and extends Frost*collective’s service proposition, retaining human-centered design at its core.   

Dongdaemun Design Plaza wayfinding signage (Applied Wayfining and YiEUM Partners Consortium
Applied Wayfinding Receives Queen's Award

Applied Wayfinding (London) is a recipient of a 2016 Queen’s Award for Enterprise, the highest business accolade in the UK, in recognition of its outstanding achievements in international trade.