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Business of Design Articles

See Julie Beeler at 2017 SEGD Business of Design
Second Story Founder Julie Beeler Talks Leadership

On April 28, the SEGD Business of Design event will kick off in Portland. The event will feature business leaders from both outside and within the experiential graphic design community, including Julie Beeler, founder of Second Story. Here, Julie shares insights she’s learned on her leadership journey.

Build a Better Business Strategy at 2017 SEGD Business of Design
April is Business Strategy Month!
Thomas Hudgin Talks Strategy at SEGD Business of Design
Thomas Hudgin on Leadership, Millennials and the Business of Design

Thoughts and Opinions

Click to access the members only survey results for design software useage
Design Software Survey Results

What software do Experiential Graphic Design firms use? Find out what the benchmark for design software is in 2017.

The latest survey from SEGD conducted in May 2017 helps you understand which software to use for which applications. In many cases, there are already industry standards forming. Aligning with industry standards makes it easier to employ people with the right skills and experience.


Click to access the 2017 Professional Development and Skills Survey Report
Professional Training Survey Results
SEGD Launches New Jobs Site
New SEGD Jobs Connects Professionals and Firms

SEGD Talks - Business of Design videos

David Zach - Taming Great Expectations
Harry Spetnagel: Attract, Engage, Retain

SEGD Business of Design Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

EGD Model Contracts
Architecture in EGD
Creating a Designer/Client Agreement

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Business of Design News

Dongdaemun Design Plaza wayfinding signage (Applied Wayfining and YiEUM Partners Consortium
Applied Wayfinding Receives Queen's Award

Applied Wayfinding (London) is a recipient of a 2016 Queen’s Award for Enterprise, the highest business accolade in the UK, in recognition of its outstanding achievements in international trade.

Prophet's 2016 Brand Relevance Index
Prophet Releases Brand Relevance Index

Prophet (New York) has released its inaugural Brand Relevance Index, which it says is the first survey to ask consumers which brands matter most in their lives.