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Business of Design Articles

Creativity as Commodity—The Virtuous Cycle
Creativity as Commodity—The Virtuous Cycle

Read Time: 9 minutes

Ted Leonhardt sits down with SEGD for part two of a three-part series to discuss how creativity has been commoditized, how it affects designers and how to succeed in the current climate.

Creativity as Commodity—a Challenging Climate
Creativity as Commodity—a Challenging Climate
From Here to There—SEGD Talks for the Journey
From Here to There—SEGD Talks for the Journey

Thoughts and Opinions

Read about SEGD's continuous upward progress in the latest CEO Update by Clive Roux
CEO Update Q3, 2019: Everything's the Same, but Different

And don't we all know it?

This has been an interesting quarter defined by the term "change is our only constant." As a designer by training and probably a lot like you, I would not want it any other way. We believe that you can always improve. It is what we do. However...

Struggling to Ask for Money? Here's why.
Struggling to Ask for Money? Here's why.
Clive Roux, CEO SEGD, Q1 2019 CEO Update
CEO Update Q1, 2019: An SEGD Event Every 2.4 Days

SEGD Talks - Business of Design videos

Kyle Richter - Let's Fail 10,000 Times
Kyle Richter - Let's Fail 10,000 Times
Josh Sikich - Bike Brand - The Divvy Story

SEGD Business of Design Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

2015 Webinar | Contracts 101
2016 Webinar | Going Digital: 8 Questions to Ask Your Client

SEGD Toolbox

Link to the SEGD Toolbox for Members only

Business of Design News

Second Story Announces Joel Krieger, New Chief Creative Officer
Second Story Announces Joel Krieger, New Chief Creative Officer

Read Time: 1.5 minutes

Publicis-owned Second Story—the experience design studio known for its breadth of interactive placemaking—has a new creative lead. 


L-R: Leviathan Senior Producer Brittany McCullars and Associate Director of Strategic Partnerships Adrienne Rehm.
New Hires Strengthen Partnership and Production Capabilities for Leviathan

Read Time: 2 minutes

The principals of specialized creative agency Leviathan (Chicago) recently announced the addition of Associate Director of Strategic Partnerships Adrienne Rehm and Senior Producer Brittany McCullars. Both appointments are effective immediately. 

Business of Design EGD Events

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