Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding?
Branding Articles
Read Time: 15 minutes
Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.
Thoughts and Opinions
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
Explore SEGD Award Winners
The Juilliard School |
Designing Awareness with Placemaking for Goodman |
Deloitte Canada |
Oxford Brookes University Wayfinding |
SEGD Talks - Branding videos
Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments |
Dawn Hancock - Bike Brand -The Divvy Story |
Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
Branding News
Read Time: 1 Minute
Poblocki Sign Company LLC, a leader in the custom sign industry, added sales offices in three states to better service customers with custom architectural signage.
SEGD Index
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Practice Areas
Digital Experience Content
Exhibition
Interactive Experiences
Placemaking and Identity
Public Installation
Strategy - Research - Planning
Wayfinding
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Symbol Design
Systems Design
Typography
Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities