Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Desire by Design
Read Time: 15 minutes
Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.
 Scent—The Next Narrative? |
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
 How to Build Your Brand with Better Wayfinding |
Explore SEGD Award Winners
 The Julliard School |
 Designing Awareness with Placemaking for Goodman |
 Deloitte Canada |
 Oxford Brookes University Wayfinding |
SEGD Talks - Branding videos
 Peter Dixon and Maria Tazi - Be Well |
 Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments |
Branding Academic Research
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Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Branding News
ArtHouse Design Creates New Brand for Global Foundation
Read Time: 2.5 minutes
Extending their partnership with nonprofits supported by the Sie family of Denver, ArtHouse Design (Denver, Colo.) recently completed the rebranding phase of a comprehensive identity package for the Global Down Syndrome Foundation, "Global." Global Co-Founder, President and CEO Michelle Sie Whitten hired ArtHouse for its creative and brand expertise and authority in experiential graphic and healthcare design, including theming, wayfinding, signage and donor recognition.
LHSA+DP Rebrands as Skolnick Architecture + Design Partnership
Read Time: 1.5 minutes
From Lee H. Skolnick, founder:
Why did we re-brand? (Or, how do you fix something that is only partially broken?)
SEGD Index
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Practice Areas
Digital Experience Content
Exhibition
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Strategy - Research - Planning
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EGD Fundamentals
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Systems Design
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Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities
