Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
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Thoughts and Opinions
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
The Buzz: Branding Web Links
SEGD Branding Podcasts
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ArtHouse Design created a name, brand, and wayfinding package for the upscale Chroma Apartments by Shea Properties. Taking inspiration from the project’s colorful name, ArtHouse designed a one-of-a-kind monument sign that glows internally, as well as a full suite of supporting wayfinding and theming elements.
Each placemaking element was designed with the details in mind. The gravity-defying scale of the "Welcome Home" letters and the luminescent monument signs make an impact as you venture through the property.
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A proportion of the games for the Women’s Euros 2022 are to be played at Brentford Community Stadium in Hounslow.
The timetable for the games coincided with the start of the London Borough of Hounslow’s “Summer of Culture” campaign. So it was a perfect opportunity to capitalise on the footfall that the games will be bringing to the area, and produce a piece of public art which will brighten up the area for the duration of the games and the remainder of the Summer of Culture.
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Business of Design