Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Leviathan Demos High Performance with Nike Test Stride
Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
 Eric Heiman of Volume Inc. Talks Site-Specific Branding |
 Poulin + Morris Revitalize Cornell Communications |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
Explore SEGD Award Winners
 Deloitte Canada |
 Designing Awareness with Placemaking for Goodman |
 Oxford Brookes University Wayfinding |
 Haymarket Pedestrian Bridge |
SEGD Talks - Branding videos
 Be Trends Breakout Sessions |
 Dawn Hancock - Bike Brand -The Divvy Story |
Branding Academic Research
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Branding Specialists
Branding Firms
SEGD Branding Courses
The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
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Branding News
Gensler's Brand Design for Paul Hastings NYC Law Office
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
Join ArtHouse Design at Community Event to Celebrate Colfax Avenue
Colfax Avenue is looking brighter, and people are taking notice. Find out what all the buzz is about at Art-i-Fax, a local street party and art fair at the intersection of Colfax and Park Avenues, on Saturday, Aug. 12, 2017, from 10 a.m. to 4 p.m. ArtHouse Design, the Denver design agency responsible for Colfax’s brand identity package, including logos, icons, a responsive website and street banners, invites Denver residents and visitors to come for the free koozies—and stay for the live music, local art, street food and cold beer.
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