Explore Experiential Graphic Design Branding

Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

Desire by Design by Jean-Pierre Lacroix
Desire by Design

Read Time: 15 minutes

 Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.

Scent—The Next Narrative?
Scent—The Next Narrative?
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

How to Build Your Brand with Better Wayfinding
How to Build Your Brand with Better Wayfinding

Explore SEGD Award Winners

The Julliard School
The Julliard School
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Deloitte Canada
Deloitte Canada
Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding

SEGD Talks - Branding videos

Peter Dixon and Maria Tazi - Be Well
Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding EGD Firms

SEGD Branding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Branding News

Pentagram Goes to Titletown
Pentagram Goes to Titletown

Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wis.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Paul Hastings, Gensler Brand Design
Gensler's Brand Design for Paul Hastings NYC Law Office

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.