Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Clearstory Rebranding: One Firm’s Creative Journey
Read Time: 6 minutes
SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.
 Designing Value: Creating Consistent and Compelling Brand Experiences |
 1968 Mexico City Olympics |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
 How to Build Your Brand with Better Wayfinding |
Explore SEGD Award Winners
 The Juilliard School |
 Designing Awareness with Placemaking for Goodman |
 Deloitte Canada |
 Oxford Brookes University Wayfinding |
SEGD Talks - Branding videos
 Simon Borg and Brian Mirakian - Be(ing) a City |
 Joe Zenas - Be Entertained |
Branding Academic Research
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Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Branding News
Bluebird and Wayfinder Collaborative Partner on the Olympus Corporation lobby
Read Time: 2 Minutes
Placemaking in grand public spaces can be complex and challenging. It takes a solid communicative team to bring a concept into reality. The sculpture installation for the Olympus Corporation exemplifies how designers, fabricators, general contractors, and project managers work together.
SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation
Read Time: 1 minute
Shikatani Lacroix Design (SLD) has published DeepReal, an extensive study exploring how consumers perceive truth – and strategies for brands navigating through a world of “fake news” and misinformation. The study was conducted in early 2021 among 2,000 North American respondents and provides an exclusive look at the way consumers discern between true and false information.
SEGD Index
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Digital Experience Content
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Digital Screen Media
Digital Signage
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Graphic Design
Smart Cities
