Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
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SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.
Thoughts and Opinions
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
The Buzz: Branding Web Links
SEGD Branding Podcasts
BTA has recently rebranded as the Transformational Advisory Group.
Blending into the staccato of storefronts across the brick façade of the Landmarked Smith Building in Seattle’s historic Pioneer Square you will find the financial services offices of Burns Toussaint and Associates, BTA Group. One glimpse beyond the threshold and the space is visually transformed into a contemporary office inhabited by people who want to create legacies for their clients and empower their communities.
The Roosevelt Island Racquet Club is located under the 59th Street bridge in NY. They carried out a project in 2017 to protect the structure from salt and sand falling from the bridge above.
This included a new 10’ high parapet along the Manhattan façade. Arthur King delivered concepts for the branding at that time, but it was not authorized until 2021.
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Business of Design