Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Read Time: 6 minutes
SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.
Thoughts and Opinions
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
The Buzz: Branding Web Links
SEGD Branding Podcasts
Read Time: 2 Minutes
Placemaking in grand public spaces can be complex and challenging. It takes a solid communicative team to bring a concept into reality. The sculpture installation for the Olympus Corporation exemplifies how designers, fabricators, general contractors, and project managers work together.
Read Time: 1 minute
Shikatani Lacroix Design (SLD) has published DeepReal, an extensive study exploring how consumers perceive truth – and strategies for brands navigating through a world of “fake news” and misinformation. The study was conducted in early 2021 among 2,000 North American respondents and provides an exclusive look at the way consumers discern between true and false information.
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Business of Design