Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.
Typography?
Typography Articles
Adidas Laces Wayfinding and Graphics
From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.
 Future of Clearview with FHWA Still Murky |
 “Little Museum,” Big Collaboration—Muzeiko Children’s Museum |
Thoughts and Opinions
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding
While state highway engineers are rushing to put the brakes on use of Clearview on federal highway guide signs, the Federal Highway Administration says its decision to withdraw conditional approval of the typeface was about licensing fees as well as safety. It also clarified that Clearview is still an acceptable alternative for community wayfinding programs.
 States, Highway Officials Push Back on Clearview Turnaround |
Explore SEGD Award Winners
 Exhibitionism—The Rolling Stones Exhibition |
 Border City |
 The Contemporary Craft Center Featuring Tara Donovan |
 Tacoma Art Museum Rebrand and Sign Scheme |
SEGD Talks - Typography videos
 Allan Haley: Scaling Typography |
Typography Academic Research
Typography Specialists
Typography Firms
Typography News
Paula Scher Featured in "Abstract" Series on Netflix
Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.
Poulin + Morris Creates EGD for Girls' School
Poulin + Morris (New York) created a bold and energetic branding and environmental graphics program for the new 53,000-sq.-ft. Athletics and Wellness Center at Convent of the Sacred Heart School on Manhattan’s Upper East Side.
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