Explore Experiential Graphic Design Typography

Typography?

Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography Articles

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Image of Clearview Signage in Penn.
Future of Clearview with FHWA Still Murky
Muzeiko Children's Museum
“Little Museum,” Big Collaboration—Muzeiko Children’s Museum

Thoughts and Opinions

Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding

While state highway engineers are rushing to put the brakes on use of Clearview on federal highway guide signs, the Federal Highway Administration says its decision to withdraw conditional approval of the typeface was about licensing fees as well as safety. It also clarified that Clearview is still an acceptable alternative for community wayfinding programs.

Clearview on U.S. highway signs
States, Highway Officials Push Back on Clearview Turnaround

Explore SEGD Award Winners

Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding
Century: 100 Years of Type in Design Exhibition
Century: 100 Years of Type in Design Exhibition
Centro Roberto Garza Sada, UDEM Signage and Environmental Graphics
Centro Roberto Garza Sada
City of Dandenong Interpretive Structures
City of Dandenong Interpretive Structures

SEGD Talks - Typography videos

Allan Haley: Scaling Typography

Typography Academic Research

Typography Firms

Typography News

Headshot of Paula Scher
Paula Scher Featured in "Abstract" Series on Netflix

Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.

Convent of the Sacred Heart School
Poulin + Morris Creates EGD for Girls' School

Poulin + Morris (New York) created a bold and energetic branding and environmental graphics program for the new 53,000-sq.-ft. Athletics and Wellness Center at Convent of the Sacred Heart School on Manhattan’s Upper East Side.