Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography Articles

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics

Read Time: 10 minutes

In anticipation of our SEGD 2021 Wayfinding+Placemaking event next week, we are honored to have SEGD Fellow Lance Wyman present on Thursday June 24th at 10:15am ET about the evolution of his work in Mexico City, beginning a half-century ago at the 1968 Olympics and continuing today, collaborating with the Mexico City Government for their Integrated Mobility project.

Digital Font Pairing by Allan Haley
Digital Font Pairing
Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport

Thoughts and Opinions

Design To Go
Design To Go—Los Angeles

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Clearview in Pennsylvania
FHWA Stands by Clearview Decision for Highway Signs, but Clarifies its Use for Community Wayfinding
Clearview on U.S. highway signs
States, Highway Officials Push Back on Clearview Turnaround

Explore SEGD Award Winners

Cornell Tech
Cornell Tech
BRUTAL: Views from Brazil's Concrete Utopia
BRUTAL: Views from Brazil's Concrete Utopia
Quad Cinema
Quad Cinema

SEGD Talks - Typography videos

Allan Haley: Scaling Typography
Allan Haley: Scaling Typography

Typography Academic Research

Typography EGD Firms

Typography News

Arthur King Consulting and MS Signs Completes Project for the The Roosevelt Island Racquet Club
Arthur King Consulting and MS Signs Completes Project for the The Roosevelt Island Racquet Club

The Roosevelt Island Racquet Club is located under the 59th Street bridge in NY. They carried out a project in 2017 to protect the structure from salt and sand falling from the bridge above.

This included a new 10’ high parapet along the Manhattan façade. Arthur King delivered concepts for the branding at that time, but it was not authorized until 2021.

SeeType cues you to hearing the sounds associated with letters.
SeeType project was recognized by STA 100

SeeType, a font that aids reading, has been recognized by STA 100, an international competition that honors 100 best examples of typographic excellence produced around the globe each year. Included on the winning team is long time SEGD member Oscar Fernandez, Associate Professor Emeritus at the University of Cincinnati (DAAP).