Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.
Read Time: 7 minutes
You’ve always liked the Frutiger typeface. Finally, you can justify buying the complete family—but which one: Frutiger, Frutiger Neue or Frutiger Next? They look the same (well, pretty much) yet each has a different name. So, what’s going on here?
By Allan Haley, author, lecturer and expert on all things typographic
What’s Going On
The Buzz: Typography Web Links
Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.
Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.
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Business of Design
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