Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal
Michael Bierut Master Series at SVA New York
Michael Bierut, Master Series Exhibit at SVA Gallery

Thoughts and Opinions

Who Needs Signs Blog
Who Needs Signs?

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

SEGD Talks - Signage videos

Martin Treu - The Experiential City
Charles Amundsen - Trumped!

Signage Academic Research

Signage Firms

SEGD Signage Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

2017 SEGD Xplorer