Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE
Form:Media Creates Story on the Landscape in Batoche
Form:Media Creates Story on the Landscape in Batoche

Thoughts and Opinions

Who Needs Signs Blog
Who Needs Signs?

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

Explore SEGD Award Winners

Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
Xintangwanke Mall International Cinema
Xintangwanke Mall International Cinema
The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
The Washington Post
The Washington Post

SEGD Talks - Signage videos

Charles Amundsen - Trumped!
Martin Treu - The Experiential City

Signage Academic Research

Signage Firms

SEGD Signage Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Transportation Collection

Signage News

Poblocki Sign Company Expands to Northeast
Poblocki Sign Company Expands into Northeast

Poblocki Sign Company LLC, a leader in the custom sign industry, recently announced the Company’s expansion into the Northeastern U.S. with the acquisition of Advanced Signing LLC.

EAMS Surpasses 100,000 Managed Signs
EAMS Surpasses 100,000 Managed Signs

Recently, EAMS (Environmental Asset Management System) surpassed 100,000 surveyed and managed signs, spread across nearly 4,000 plans and over 20 million square feet, making it one of the most quickly growing surveying tools on the market. EAMS is an advanced, cloud-based application built specifically for the needs of the wayfinding industry. With this high-tech application, site surveyors and planners can easily register, label, and find existing signage, and ensure that each site plan is well-documented and fully complete.