Signage?

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

Signage Articles

Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE

It’s a long story: a 98-year-long story, in fact. When the much-anticipated addition to the Q line of the New York City Subway initiated construction, Calori & Vanden-Eynden/Design Consultants began the highly-specialized work of wayfinding for the first new stations in nearly 30 years.

Form:Media Creates Story on the Landscape in Batoche
Form:Media Creates Story on the Landscape in Batoche
Entro's Wayfinding for Calgary Airport
Entro Communications’ Calgary Airport Wayfinding

Thoughts and Opinions

Who Needs Signs Blog
Who Needs Signs?

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

Explore SEGD Award Winners

Tacoma Art Museum Rebrand and Sign Scheme
Tacoma Art Museum Rebrand and Sign Scheme
Xintangwanke Mall International Cinema
Xintangwanke Mall International Cinema
The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
The Washington Post
The Washington Post

SEGD Talks - Signage videos

Charles Amundsen - Trumped!
Martin Treu - The Experiential City

Signage Academic Research

Signage Firms

SEGD Signage Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Transportation Collection

Signage News

The SEGD Signage and Wayfinding Event Comes to Boston Logan, August 17–18

BOSTON— Transportation, urban and campus environments are complex spaces, which have an increasing need for innovative signage and wayfinding solutions employing best practices and the latest technology. The SEGD Wayfinding event is poised to bring together a range of experts to tour, connect, discuss and discover over two days this August.

District Burlington Entrance Identification
The District Burlington Environmental Graphics by Poulin + Morris

The District Burlington is a 13 building, 54-acre office complex in Burlington, Massachusetts, outside of Boston and part of the Route 128 high-tech corridor. The development, previously called the New England Executive Park, was built in the 1960s through the 1980s. While the location in the Boston area’s technology hub was highly desirable, the facilities were showing their age and no longer made sense for modern workplaces.