Read Time: 5 minutes
Moose Knuckles: Integrated Brand Experience, By Marcos Terenzio of iGotcha
In an era of infinite online choices, disruptions in shopping behavior, and a post-pandemic reality for brick-and-mortar retail, brand loyalty is dying. As brands begin stepping up their game to win back customer advocacy and attract customers back into retail stores, expectations are rising, and attention spans are virtually non-existent.
Retail Articles
Moose Knuckles: Integrated Brand Experience
 The Chromaphone: A New Landmark Transforms a Corporate Office Tower |
 2020 Sylvia Harris Award—"The Truth is Local" Experiential Storefronts |
Thoughts and Opinions
Bringing Optimism Back to our Cities One Color at a Time
Read Time: 1.5 minutes
By Gensler Seattle: Over the last several weeks, a lot has changed in our daily lives. Today our world revolves primarily around the inner walls of our homes. When we do venture out, our neighborhoods are virtually unrecognizable with plywood façades shuttering the doors and windows of our favorite local haunts. With unprecedented repercussions from COVID-19 weighing heavily upon us, optimism is one thing that continues to propel us forward.
 Creating Flexible Commercial Environments for a Post-lockdown World |
 Wayfinding at Ikea |
Explore SEGD Award Winners
 Metquarter, Liverpool |
 Funan Mall |
 The Avenue at White Marsh |
 "The Truth is Local" Experiential Storefronts |
SEGD Talks - Retail videos
 Andrew Swedenborg and Kate Kirkpatrick |
 Joe Karadin - Transforming Retail |
Retail Academic Research
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Retail EGD Firms
The Buzz: Retail Web Links
SEGD Retail Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Retail News
T-Mobile Gift ON Holiday Campaign 2020 Features SuperGraphics
Read Time: 1 Minute
SuperGraphics team, a long-time partner for T-Mobile retail stores nationwide, creates holiday season innovation.
The Canopy at 900 North Michigan Shops
Read Time: 1.5 minutes
The Canopy at Chicago's iconic upscale retail destination 900 North Michigan Shops was unveiled in late 2017 as a key part of a major reimagining of the 465,000 square foot shopping center.
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