We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like? It’s one of our most acute senses as a human being—we can detect one trillion differing scents and can readily recognize about 10,000. We know that scent is the strongest trigger for memory, yet olfaction is sometimes ignored when developing experiences. Why?
Retail Articles
Scent—The Next Narrative?
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
 Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village |
Thoughts and Opinions
12 Strategic Predictions for 2017
If you were to Google “predictions for 2017,” you would be rewarded with 66,700,000 links. Among the top three are terrifying prophecies revealed (yet again) by Nostradamus, various quack theories from numerologists and world psychics and real insightful predictions from the likes of the Gartner Group, Forrester, Forbes, TechCrunch and several design blogs.
 The Digital Directory Experience + Airport Retail—Enabling Engagement |
 The Great Big Lesson Retailers Can Learn From Museums |
Explore SEGD Award Winners
 222 Java Corners |
 Truett's Chick-fil-A |
 Coty Fume Scent Lounge |
 Row DTLA |
SEGD Talks - Retail videos
 Andrew Swedenborg and Kate Kirkpatrick |
 Transforming Retail Dialogue |
Retail Academic Research
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Retail EGD Firms
The Buzz: Retail Web Links
SEGD Retail Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Retail News
Reflect and PixelFLEX™ open the windows for Levi’s on Market Street
At their flagship retail location on Market and 4th Street in San Francisco, Levi’s® brand managers wanted to increase consumer engagement for their 8000-square foot retail space. With two large windows looking out onto the busy street, Levi’s worked with their longtime digital partner, Reflect, who installed two FLEXClear transparent LED video displays from PixelFLEX. As a 65-75 percent transparent LED display, FLEXClear gives designers the ability to offer a truly dynamic experience for consumers.
Comcast's Studio Xfinity in Washington D.C.
Gensler designed the flagship space to reflect the company’s brand promise while being able to adapt to future growth in the tech marketplace. By providing a comfortable hospitality feel, customers can learn and test products in a setting similar to their home environment.
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