Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.
Retail Articles
Airspace Breathes New Life into Industry City
 100 Million Pixels in Dubai at Float4’s City Walk |
 Gensler New York—Making a CoolMess |
Thoughts and Opinions
12 Strategic Predictions for 2017
If you were to Google “predictions for 2017,” you would be rewarded with 66,700,000 links. Among the top three are terrifying prophecies revealed (yet again) by Nostradamus, various quack theories from numerologists and world psychics and real insightful predictions from the likes of the Gartner Group, Forrester, Forbes, TechCrunch and several design blogs.
 The Digital Directory Experience + Airport Retail—Enabling Engagement |
 The Great Big Lesson Retailers Can Learn From Museums |
Explore SEGD Award Winners
 Dongdaemun Design Plaza Wayfinding |
 David Jones Department Store |
 Levi's Jeans for Women Shop |
 McDonald's |
SEGD Talks - Retail videos
 Transforming Retail Dialogue |
 Matthew Calkins: Digital Signage for Shopping |
Retail Academic Research
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Retail Specialists
Retail Firms
SEGD Retail Courses
The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.
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Retail News
SPD Creates New Brand Experience for Waterside District
Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.
The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.
api(+) + Sprinkles Cupcakes = a sweet partnership
Sprinkles Cupcakes is a Beverly Hills, California-based chain established in 2005 by Candace Nelson, a judge on the television series Cupcake Wars. Sprinkles Cupcakes, known for its rotating menu of cupcakes, ice cream and cookies and its famous cupcake ATM, has 22 locations in 10 states across the U.S.
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