We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like? It’s one of our most acute senses as a human being—we can detect one trillion differing scents and can readily recognize about 10,000. We know that scent is the strongest trigger for memory, yet olfaction is sometimes ignored when developing experiences. Why?
Retail Articles
Scent—The Next Narrative?
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
 Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village |
Thoughts and Opinions
12 Strategic Predictions for 2017
If you were to Google “predictions for 2017,” you would be rewarded with 66,700,000 links. Among the top three are terrifying prophecies revealed (yet again) by Nostradamus, various quack theories from numerologists and world psychics and real insightful predictions from the likes of the Gartner Group, Forrester, Forbes, TechCrunch and several design blogs.
 The Digital Directory Experience + Airport Retail—Enabling Engagement |
 The Great Big Lesson Retailers Can Learn From Museums |
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 Dongdaemun Design Plaza Wayfinding |
 David Jones Department Store |
 Levi's Jeans for Women Shop |
 McDonald's |
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 Andrew Swedenborg and Kate Kirkpatrick |
 Matthew Pietkevich: Connecting Customers |
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SEGD Retail Podcasts
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Retail News
Comcast's Studio Xfinity in Washington D.C.
Gensler designed the flagship space to reflect the company’s brand promise while being able to adapt to future growth in the tech marketplace. By providing a comfortable hospitality feel, customers can learn and test products in a setting similar to their home environment.
Pinecrest to Welcome Visitors with Large Daktronics LED Display
Daktronics has partnered with Pinecrest to manufacture and install a 1,008-square-foot LED video display at the new, highly-anticipated mixed-use district opening in Cleveland's suburb of Orange Village, Ohio. The display will be installed this spring and ready to welcome visitors to the new retail development as tenants start to open this May. The vibrant new east side destination will feature high-caliber and sought-after apparel, home and specialty stores—many of which are first-to-market.
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