Materials?

Environmental graphic design and experiential graphic design are visual communications manifested in the physical, material world. Naturally, then, materials are the DNA of the environments and experiences that result. Materiality establishes the tone and nature of their visual vocabulary.

Materials Articles

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

W Landmark at the University of Washington
An Unexpected ‘W’ at The University of Washington
Westfield by BrandCulture
BrandCulture Weaves Story of Westfield

Thoughts and Opinions

Designtex Office Image
A Studio Visit—Inspired Surface Imaging at Designtex

​Portland Maine is even more picturesque and quaint than I imagined it would be—and it’s home to Designtex’s surface imaging program, complete with large-format multi-substrate precision-printing capability and staff of artists, craftspeople, and technologists.

Explore SEGD Award Winners

Garangula Gallery Facade
Garangula Gallery Facade
American Veterans Disabled for Life Memorial
American Veterans Disabled for Life Memorial
Ventspils Museum Exhibition
Ventspils Museum Exhibition
Seattle Children's Research Institute Neighborhood Visibility
Seattle Children's Research Institute

SEGD Talks - Materials videos

Wendy Fok - The 21st Century Maker

Materials Firms

SEGD Materials Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Beyond Screens Course
Color and Color Theory in Environmental Graphic Design

Materials News

Image of Gemini Products
Gemini Simplifies Division 10 Architectural Signage Specification

Gemini, a wholesale manufacturer of dimensional letters, logos and plaques, simplifies signage specification through ARCAT.com, a leading online resource of building product information.

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Avery Dennison Films Transform Germantown Mill Lofts

USA Image (Louisville, Ky.) was tasked with capturing the history of a recently repurposed mill. The Germantown Mill Lofts, a residential project that converted an old mill in Louisville into lofts, now features large, mural-style photographs from when the mill was in operation.